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The Data Debate Media Playground June 2011

The Data Debate Media Playground June 2011. Sam Mikkelsen Head of Business Development Adalyser. Introduction. The Data Challenge. Presenters at MAP Conference 2011. Sharing their ideas and experiences on data and measuring advertising performance. Data Tools.

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The Data Debate Media Playground June 2011

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  1. The Data Debate Media Playground June 2011 Sam MikkelsenHead of Business DevelopmentAdalyser

  2. Introduction The Data Challenge

  3. Presenters at MAP Conference 2011 Sharing their ideas and experiences on data and measuring advertising performance

  4. Data Tools “Tools and measurement stabilise relationships with media partners” Alastair Fairgrieve – McDonald’s Europe

  5. Analysis “Brand response analysis is massively underestimated” Les Binet – DDB

  6. Storing Data “Having all of your data in one place, that’s a start” David Pandit - BBH

  7. Some of the issues faced • Quantity of data • Quality of data • Data silo’s • Data technology

  8. Data Pioneer Florence Nightingale

  9. The Coxcomb Diagram The graph illustrates a higher mortality rate as a result of poor nutrition and sanitation rather than wounds inflicted on the battleground

  10. What can we learn from Florence in the 21st century?

  11. Visualising Data Delivers greater intelligence, but how do we get there?

  12. Key Points for Measuring Advertising Performance • Planning • Quality of data • Single data repository • Harness technology

  13. Planning

  14. Quality of Data

  15. Data Repository

  16. Harness Technology

  17. Regression Whitepaper www.adalyser.co.uk/whitepaper

  18. The Holy Grail

  19. www.adalyser.co.uk

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