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To choose the right keywords for your business website to target, you are going to have to do some keyword research. Keyword research allows you to identify the phrases that your target audience are searching online. Itu2019s more than that though. If you run a small or niche business, you might not have a clue where to start when it comes to SEO and keyword targeting. Hopefully, this article has helped you understand the best strategy for moving forward. Choosing the right keywords for your business is key to a successful content marketing strategy. Use this technique to grow your organic traffic in weeks!
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How do I know which keywords work for mybusiness? To choose the right keywords for your business website to target, you are going to have to do some keyword research. Keyword research allows you to identify the phrases that your target audience are searching online. It’s more than that though. Thorough keyword research involves: •identifying searcher intentions •identifying keywords and phrases •analysing search difficulty and number of searches •competitor analysis •curating landing pages
Defining a Good SEO Strategy But a good SEO strategy is hard to define. Many people claim to know the secret to bagging the top spot. Most of these people don’t know what they’re talking about or will try to convince you to implement a black-hat SEO strategy that will likely lead to penalisation. What is Keyword Research and Targeting? Keyword research helps you better target the words or phrases related to your business. Good keyword research will make sure your website is always on the first page when somebody searches for that query. Articulate Marketing state targeting the right keywords will help your ideal customers find you. They listed keyword targeting in their 11 top SEO tips. Defining your Business’ Keywords When I say a lot of time, I mean it. I spend twice the amount of time conducting research into keywords and content options than I do writing content. Rather than ‘exhibition stands’, here are some keywords that an exihibition design agency can target. Understanding Search Intent Prepositions and questions are typically a sign that a user is searching for information. If you were searching for ways to find the right
keywords for your business, it wouldn’t be useful to show you SEO agencies or digital marketing companies. The Problem with Vague Keywords User experience is becoming more important for SEO. The search engines take bounce rate into account when indexing a web page. Summary If you run a small or niche business, you might not have a clue where to start when it comes to SEO and keyword targeting. Hopefully, this article has helped you understand the best strategy for moving forward. Finally, update the content already on your site to align itself with your new targeted keywords and the searcher intent. This is how you master content marketing for any small business. Author Bio – Natalka Antoniuk is an SEO Content Writer at Quadrant2Design in Poole. She uses industry expertise to teach business owners the benefits of face-to-face marketing and encourages them to step up their content marketing strategy. Read More: How do I know which keywords work for my business?