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4Music & Box Channels

Reach young trendsetters with 4Music & Box channels, influencing purchase decisions and connecting with premium tastes. Get insights on viewers' buying behavior and influence as per BARB/Advantedge data in Q1 2018.

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4Music & Box Channels

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  1. 4Music & Box Channels Q1 2018

  2. Channel Profile Source: BARB/Advantedge, Q1 2018

  3. Q3 highlights 4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=199) and they tend to buy products from companies who sponsor TV shows (i=216) 4Music & the Box channels reach 22% of 16-34s every month (3.2m) 42% of 4Music viewers, and 58% of BOX MUSIC viewers are aged 16-34 They are trendsetters – they buy new products before most of their friends (i=167) and people come to them for advice before buying new things (i=157). Source:. 1. BARB/Advantedge, Q1 2018, 2. TGI, 01/17-12/17, base = adults 16+.

  4. Top rating 4Music programmes 16-34s Source: BARB/Advantedge, Q1 2018, unique programme titles

  5. The Box channels reach more 16-34s each month than popular magazines 4Music & Box 6 combined Monthly reach = 3.2m Music/Film mags combined Monthly reach -Mixmag, Mojo, Q & Empire = 365k Men’s mags combined Monthly reach –GQ, Men’sHealth, Men’s Fitness & Esquire = 746k Women’s mags combined Monthly reach –Glamour, Elle, Marie Claire & Cosmopolitan = 978k Source: GB TGI 01/17-12/17, 4Music & Box 6 : BARB/Advantedge, Q1 2018

  6. The typical 4Music Viewer 4Music viewers say they enjoy watching adverts as much as the programmes (i=186). They find TV advertising interesting and say it gives them something to talk about (i=174). 4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=199) and they enjoy watching ads featuring their favourite celebrities (i=196). Whilst watching TV they will also search on the internet for products they’ve seen advertised (i=187) and claim that advertising helps them choose what to buy (i=162). Source: GB TGI 01/17-12/17, base = adults. 4Music viewer defined as those who watched in the last week.

  7. The typical 4Music Viewer 4Music viewers have premiumtastes, saying they wear designer clothes (i=172), can’t resists expensive perfume/ aftershave (i=161) and have expensive tastes (i=129). They are conscious of appearance – they like to stand out in a crowd (i=154) and they say designer labels improve a person’s image (i=163). They like to keep up with the latest fashions (i=173) and they spend a lot on clothes (i=185). They are trendsetters – they buy new products before most of their friends (i=167) and are usually the first amongst their friends to know what’s going on (i=143). People come to them for advice before buying new things (i=157). They are connected, saying they couldn’t live without internet on their mobile phone (i=139) and feel the need to check social networking sites every day (i=144). Source: GB TGI 01/17-12/17 , base = adults. 4Music viewer defined as watched in the last week.

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