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5 Rules For Content Marketing On LinkedIn

5 Rules For Content Marketing On LinkedIn.

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5 Rules For Content Marketing On LinkedIn

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  1. 5 RULES FOR CONTENT MARKETING ON ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM

  2. THINK ABOUT THIS

  3. What is LinkedIn? (Multiple Choice)

  4. A. The world’s most popular social network for business professionals OR…

  5. B. A powerful platform for content marketing

  6. Actually, if you said, “BOTH,” you’re correct.

  7. BUT HOW DOES MY BRAND USE IT?

  8. We’re getting there. CALM DOWN.

  9. HERE ARE 5 TIPS

  10. 01 Optimize FOR MOBILE

  11. The best content IS WORTHLESS if not optimized for the user

  12. 02 Share What’s Good, PROMOTE WHAT’S BEST

  13. 03 Show & Tell, But MOSTLY SHOW

  14. LinkedIn updates with images average a 98% HIGHER comment rate SOURCE: LinkedIn

  15. And updates with video generally demonstrate a 75% HIGHER share rate SOURCE: LinkedIn

  16. 04 LinkedIn is A TEAM SPORT

  17. Employees are ambassadors, LINKEDIN IS AN EMBASSY and content marketing is diplomacy

  18. 05 Lose the SALES SHTICK

  19. Lots of people join LinkedIn TO SELL

  20. NO ONE joins to be sold

  21. FOCUS ON CONTENT

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