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What works to generate interest from candidates, why candidates don't respond to certain approaches, and how not to use the InMail system.
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InMails: The Good, The Bad, and The Ugly
Meet Your Presenters Kristen Widman Success Manager Tara Hartnett Relationship Manager
What We’ll Cover Today The Good What works to generate interest from candidates The Bad Why candidates don't respond to certain approaches The Ugly How not to use the InMail system Names, photos, titles & companies have been changed to protect the innocent & guilty alike
Professionals Come to LinkedIn to Develop Their Careers Identity The professional profile of record Network We connect the world’s professionals Knowledge The definitive professional publishing platform
Passive Talent Not as passive as you think Passive candidates may be Reaching out to personal network Open to talking to a recruiter Completely satisfied; Don’t want to move Active candidates may be Actively looking Casually looking a few times a week • 30% Active • • 70% Passive • • Tiptoer: Thinking about changing jobs and reaching out to close associates Explorer: Not looking for a job but willing to discuss a new opportunity with recruiters Super Passive: Happily employed and not interested in a new opportunity Source: LinkedIn Talent Trends Report 2015.
When Sending InMails to Passive Candidates… Do Start a conversation Make it feel personal Include a strong subject line Be brief and to the point Mention shared connections • • 3 Lindsey Stevens Marketing Director… Lindsey Stevens • Personalize you InMail Mentioning what you have in common can boost your response rate Connections in common • • Don’t List all job specifics Include job title or req ID in the subject line Use jargon & biz-speak Ask for a resume right away Patty Meyers Senior Consultant at Novella Matt Chang Account Executive at Tyler Inc • • Derek Bell Regional Sales Manager at Future Co • •
Always Avoid Jargon Put yourself in your audience’s shoes… Instead of Try "You'll be in charge of a team of 50 salespeople and responsible for increasing revenue by 10% in your first year." “Lead the business and drive change to meet performance goals.” "When you're not rolling up your sleeves and analyzing sales data with your team, you'll be coaching territory directors on how to perfect their negotiating skills." “Leverage assets to work across business units.” "You will get hands-on leadership training and learn how to motivate your team to exceed their sales goals." “Work in a cross-functional team to implement practical solutions.”
SourceIn, LinkedIn’s Premier Staffing Event InMail best practices panel The Good What works to generate interest from candidates 39% response rate
First Attempt Tara Hartnett Technical Recruiter at Dynamic Technology Front-end Developer Opportunity! Hi Peter, I wanted to reach out to you today in regards to your PHP background. My client in the western suburbs is looking for a LAMP Developer with CodeIgniter for a 4+ month contract. Must be a US citizen. They are seeking a candidate that has experience building web applications using PHP in an enterprise environment using both MySQL and Oracle databases. The contracting resource will collaborate closely with staff in the assessment, analysis and requirements gathering for the project and will assist in 1) devising and inserting IT-based tools to replace more manual procedures within and between existing applications and 2) adding a user-friendly, user-specific, feature-laden portal that encompasses all of the web-based office applications. Are you currently open to new opportunities? If so, I'd love to set up a time to speak about your background and the above opportunity! Also, if you know anyone who may be looking for a new opportunity, feel free to send my information to your network. We do offer cash for any referrals that we place! Thank you, Tara Hartnett Technical Recruiter Dynamic Technology Tel 408.555.2345 InMail Tara Hartnett Front-end Developer Opportunity! The Ugly
Getting Better… Tara Hartnett Technical Recruiter at Dynamic Technology Innovative, Front-end Developer Opportunity! Hi Brad, I hope you had a great holiday weekend! I want to reach out to you today in regards to your resume! I have an opportunity for a Front-end Developer with a client in Chicago, IL! They are seeking a Senior Software Engineer who can deploy innovative solutions for a variety of projects! The focus of this role will be mostly front-end development (HTML, CSS, JavaScript) on responsive/adaptive website projects! Some experience with J2EE and Java on the back-end is preferred! Are you currently looking for new opportunities? If so, it would be great to set up a time to speak about your background and this role in more details! I look forward to hearing from you! Thank you, Tara Hartnett Technical Recruiter Dynamic Technology Tel 408.555.2345 InMail Tara Hartnett Innovative, Front-end Developer Opportunity! The Bad
Got It Tara Hartnett Technical Recruiter at Dynamic Technology Have you thought about your next step? Hi Tony, Congratulations on your 4 year work anniversary! I am reaching out to you today as I noticed your impressive background in UX web development. As the economy picks up, IT is projected to be one of the fastest growing industries in 2015. If you’re looking to make a career change, I have a remote Web Developer role that gives you the opportunity to work with JavaScript and AngularJS, which would be a great addition to your portfolio. Are you open to a conversation? If so, please hit reply and let’s set up a time discuss further. Best, Tara Hartnett Technical Recruiter Dynamic Technology Tel 408.555.2345 InMail Tara Hartnett Have you thought about your next step? The Good
Growth Opportunity Sarah Madan Technical Recruiter at Ahead Recruiting Fast track to leadership! Opportunity to build a team below you Hi Joan, Even with thousands of restaurants at our fingertips, doesn’t it always feel like our favorite spots – our neighborhood gems! –are the ones that don’t deliver? This startup is the solution. With your background at LinkedIn, you would be the perfect fit for their city manager role! • Extremely flexible hours: work from anywhere at any time! • Rare opportunity to build out your city’s FIRST TEAM • Proven success & profitability in San Francisco and NYC! • Competitive salary, full benefits & transportation cost coverage Let’s schedule a time to chat this Monday! Are you available between 1:00 p.m. and 5:00 p.m.? Sarah Madan Technical Recruiter Ahead Recruiting Tel 408.555.5678 InMail Sarah Madan Fast track to leadership! Opportunity to own… The Good
C-level Opportunity Leslie Lever Technical Recruiter at Staffing Partners COO Opportunity Good afternoon, We have been retained to fill a CEO assignment for a privately-owned student loan collector on the West Coast, and I was hoping you may have some ideas or suggestions. My contact information is below for your reference. Is there a good time for me to contact you to discuss this opportunity in more detail? Leslie Lever Technical Recruiter Staffing Partners Tel 408.555.1111 InMail Leslie Lever COO Opportunity The Bad
Sales Opportunity Kean Sumner Senior Recruiter at STW Staffing Let’s Connect Tara, I recently came across your profile as we have a few connections in common and was intrigued by your current role and some of the success you've had up to this point. I would love to connect to chat about your career path and to fill you in on an amazing opportunity that just opened up at one my client’s company on the account operations team. A couple good articles to add a little color on our client’s company: Business Today article - #1 company to work for to advance your career - http://www.businessinsider.com - bestcompaniesforadvancingyourcareer A short video...http://www.youtube.com/watch?stwstaffing Connecting for a quick 5-10 minute call in the next few days would be great. Shoot me the best number to give you a ring at, assuming you have interest. I look forward to hearing from you. Kean Sumner Senior Recruiter STW Staffing Tel 408.555.6789 InMail Kean Sumner Let’s Connect The Good
Middle Management Opportunity Nancy Klein Senior Recruiter at KTR Partners Are you ready for your next play? Hi Kim, Very nice to meet you via LinkedIn. By way of introduction, I am a senior executive recruiter in the technology practice at KTR Partners. We recently launched a search for a Manager, Industrial Design for one of our large client’s Design Product Group - encompassing the entire existing and future product roadmap for the company's high-end consumer and enterprise products. This individual will lead a globally distributed team of senior design leaders in defining the vision and design strategy for mobile, PC, hybrid and enterprise devices. Our client’s leadership team has been ramping up investment in all areas of design, including the opening of design centers all over the world. As the leader of the Industrial Design team, this individual will play a key role in the evolution of the company. Based on your background, I thought that this role could be an interesting fit for you or, if not, for someone you might highly recommend. Either way, it would be great to connect as I lead many senior design searches for our firm each year. Would it be possible to find a few minutes for a call? Thanks in advance. Nancy Klein InMail Nancy Klein Are you ready for your Next Play? The Good
Sales Manager Opportunity Steve Adams Senior Recruiter at People Inc I'd love to interview you! Hi Tara, You have a very impressive professional background. Based on your experience I think you could be a great fit for People Inc. Our largest business unit has a strategic and consultative Sales Management position available in our New York office. This position involves the coaching and management of 15+ Business Development/Account Management staff. Before you file this message away with the others, take a look at what makes a sales management career with People Inc truly unique: 5. FUN! – Our Sales Team loves coming to work each day. People Inc’s collaborative environment rewards hard work and strong performance. 4. Exposure to C-Suite Executives – this is your opportunity to directly impact the business decisions of leading global organizations through the coaching and development of your direct reports. 3. Opportunity for Advancement – People Inc loves to promote from within. Development opportunities to senior sales and sales management roles. 2. Work/Life Integration – Our Virtual Sales Process (phone, Webex, Go-to Meeting) means no travel required for you or your direct reports. 1. Compensation – People Inc offers competitive base salaries + annual bonuses + countless company perks + full benefits, 401(k) with employer matching & ample PTO. Let's set-up time to chat! I'm happy to share the full job description and answer any questions you might have. I look forward to your response. Steve Adams InMail Steve Adams I'd love to interview you! The Bad
High Demand Skills Opportunity Stephanie Homes Senior Recruiter at Start Now Recruiting Follow up Hi Mary, I just wanted to reach again in case you hadn't had a chance to see my first e-mail. I'd love to chat regarding a Principal Software Engineer opportunity at a fast paced start up. Please let me know a good time for a quick chat. Looking forward to connecting soon! Thanks, Stephanie 1 attachment JOB Overview.pdf Stephanie Homes Start Now Recruiting InMail Stephanie Homes Follow up The Bad
C-level Opportunity Robert Camper Recruiter at Quality Search Confidential: A C-level Position to Discuss With You Ann, First, apologies for the unsolicited message but I was hoping to get your thoughts on a current search. We have been hired to recruit a CFO to a global, publicly-traded company with close to $3B in annual revenues. The company would prefer to remain confidential at this but highlights include: • Ideally, sitting public company CFO but will consider large divisional CFO (or strong Treasurer/CAO) • Significant experience in managing financial operations within a global manufacturing business • Ability to oversee accounting, capital markets, Tax, Treasury and Investor Relations • Appetite for growth with a focus on M&A/Corporate Development • Desire for international travel • Role could be based in either Texas or Europe I would be happy to discuss the details with you, as well as send you a full position description. If you’re interested, let’s set up some time to talk. Does next week work? Robert Camper Quality Search 408.555.9999 InMail Robert Camper Confidential: A C-level Position to Discuss… The Good
Account Manager Opportunity Mike Sander Technical Recruiter at Search Technology Job Opportunity - Great Fit Check this out. You would be a great fit! Account Manager Search Co - Santa Monica, California I will be happy to refer you. Just click on Yes on the Job Description page and it will notify the hiring manager that I made the introduction. They will take it from there. http://SearchCo.com/jobs/ITconsulting Mike Sander Technical Recruiter Search Technology Tel 408.555.7789 InMail Mike Sander Job Opportunity - Great Fit The Ugly
Contract Opportunity Terry Minder Senior Recruiter at HERE Services Just ran across your info on LinkedIn and wanted to reach out. I'm a Recruiter in New York and have a client in the loop that's looking to hire a Contract Recruiter. They're a huge international law firm and are looking to hire someone with a couple years of agency experience. It'll start out as a one year contract and will likely eventually go full-time, but they don't have headcount approved right now - hence the contract route. Anyways... not sure if you're happy in your current role or if you're looking to make a move over to the corporate side, but thought I'd drop you a line. Interested in chatting? Best, Terry Minder InMail Terry Minder Hey Tara The Bad
High Demand Skills Opportunity Dominic Sanders Senior Recruiter at Search Savvy Partners Principal Engineer at a high growth company! Hi John, I am hoping to interest you in a principal/senior role with the world’s largest online credit marketplace. They’re completely rebooting the 2.7 trillion dollar financial industry. Since their ($9 billion!) IPO in May 2014, they have been on an incredible growth trajectory. They’re looking for a highly motivated software engineer like yourself who’s interested in developing scaling products and solutions. I took it upon myself to share your profile with the Engineering Manager and needless to say he was impressed with your background and experience at LinkedIn - hence the reason for my note. I am sure you are busy, but I would value the opportunity to speak with you about your career plans and some of the cool initiatives the team is working on. Would you be open to having a 15 minute conversation next week? Thanks, Dominic 408.555.8888 InMail Dominic Sanders Principal Engineer at a high growth company! The Good
Inside Sales Opportunity Erika Vans Client Services Consultant at CrossLine Group Inside Sales Opportunity Hi Sara, I am a Direct Hire Recruiter for CrossLine Group and have an opportunity for an Inside Sales Representative in the Chicago suburbs that I thought you may be interested in. I have included the details and job description below for your review. If this is an opportunity you would like to pursue, please send me a copy of your resume in MS Word format to erika@crosswiregroup.com. I look forward to hearing from you! DIRECT HIRE INSIDE SALES: Location: Chicago, IL Shift: 8hr shifts-Monday through Friday-1st shift Pay: Base + Commission structure at $17.50/hr plus commission. (Earning potential up to targeted 60K-65K + in first year). Earnings is driven by sales performance so the potential to earn more is unlimited. Industry: Healthcare –Medical Waste Division Perks: -Industry leader -Medical/Dental coverage, 401k, vacation and personal days, 8 paid holidays, tuition reimbursement programs, and successful employee stock programs. -Multiple opportunities for job advancement within. -Monthly sales contests and incentives. -Excellent culture in a fun and friendly environment. Job duties: -B2B inside sales, Prepping sales contracts, generating leads, full sales process over the phone. -Performance based and metrics driven environment. -Inbound and outbound sales calls to potential new/existing customers. -Retain customers who are “at risk” of cancelling service. -Ongoing sales training and professional development. -Build a pipeline of potential business. Experience needed: -Inside Sales experience required. Minimum of 2 years experience. (Must be over the phone sales). -High-energy, professional, sales-driven, and flexible. -Education equivalent to Bachelor’s Degree in sales or marketing preferred -Strong computer skills: CRM, SalesForce, a plus and experience in Microsoft Office Suite Erika Vans Client Services Consultant Crosswire Group Tel 408.555.4444 InMail Erika Vans Inside Sales Opportunity The Bad
Sales Opportunity Sol Rains Technical Recruiter at DEW Search Networking help staffing consultant search First, thank you for taking the time out of your busy day. I want to first let you know I am not trying to recruit you. I don't use LinkedIn that way. I do believe in the power of networking. I am hoping you might have a referral that would be intrigued by a new recruiting or sales opportunity. We are looking to add a perm recruiter and culture fit to our growing team at DEW. After spending a big chunk of my careers at some of the top IT staffing firms in the country. I wanted to be more then just a number and wanted to work for a company that truly cared about the employee and was flexible on hours not just face time or the bottom dollar. Were more interested in the right personality and drive the skill set we can teach. I can only promise you like the last two people referred to that currently work for us. They will thank for years to come. From flexibility to being part of not just a team but also a family. If you know an individual looking for a change please let me know. Or if you just want to network and use me as a trump card in your back pocket send me your email address and I will send you an invite. Have a great day! Sol Rains InMail Sol Rains Networking help staffing consultant search The Ugly
Prospective Client Michael Rome President at XYZ Inc. John Deller suggested we meet Hi Sarah, Hope you are well! John Deller was a good friend of mine back at school. I have recently helped his company as well. He spoke very highly of you. Your background is quite impressive!I am the President at XYZ Inc., and had to reach out given your background. We help companies build top performing sales teams. John Deller thought there could be some synergy between our firms. Are you available next Friday at 8:00am for coffee? I can always jump on the phone if that is easier. Looking forward to meeting with you! Regards, Michael Rome President XYZ Inc. 408.555.4567 InMail Michael Rome John Deller suggested we Meet The Bad
Prospective Client Michael Rome President at StaffRight Go Flyers! Hi Sarah, I saw that you went to Dayton. Always heard great things about that school, but never had the chance to visit! I am the President at StaffRight., and had to reach out given your background. Sales Rep to VP of Sales in 6 years? Talk about impressive! I saw on your website that Culture fit is very important when considering new hires. Culture fit is important to us as well, and something we actually measure when helping our clients build top performing sales teams. There seems to be some synergy between our businesses, and would like to explore it further with you. Are you available next Friday at 8:00am for coffee? I can always jump on the phone if that is easier. Looking forward to meeting with you! Regards, Michael Rome President XYZ Inc. 408.555.4567 InMail Michael Rome Go Flyers! The Good
Internal Opportunity Kaylen Arthur Recruiter at TR Recruiting Exciting Growth Oportunity! Hi Stephen, Director, Client Services (Business Development Consultant) Fast Growing Dynamic Entrepreneurial Environment! Chicago. Our company is experiencing record breaking sales growth with an increase of 40% year over year! We are expanding our team and seeking an influential player to increase revenue by securing new business and expanding our existing client base. Join this dynamic and innovative sales technology organization and embrace the challenge to sell executive level, project-based financial engagements! Are you highly competitive? Are you a motivated, self-starter sales hunter? TR Management Solutions, a division TR Recruiting, specializes in the placement of Senior Finance, Accounting, Program and Project Management Professionals on a project and consulting basis to support mission critical client initiatives. Management Solutions works from the inside, developing a thorough understanding of client challenges, environment and end-game. Our highly skilled Business Development Managers sell complex, project-based financial engagements with strong gross margin potential! If you seek a higher base salary and want to work for a smaller firm with less restructuring then TR Recruiting is for you. InMail Kaylen Arthur Exciting Growth Oportunity! The Ugly
What Does a Great InMail Look Like? Kaylen Arthur Recruiter at TalentFirst Recruiting Interested in expanding your skillset? Hi Adam, I’m a Recruiter in the sales and technology space and reaching out to you about a potential sales opportunity in Chicago for a client of mine. With your extensive sales background at JCM, your profile caught my eye. I think you may be a great fit for the role. Here’s a little background for you: My client is in the software technology space. They help the world’s biggest brands by providing a game-changing CRM. They are seeking an influential player to increase revenue by 10%. This will give you the opportunity to secure new business and add high profile clients to your resume. With 12 years of experience under your belt, I’d love to hear more about what you do in your current role and your career goals. Let’s set up an initial phone call and I can share more information. Thank you very much for your time and consideration. Best, Kaylen TalentFirst Recruiting 888.777.6666 InMail Kaylen Arthur Interested in expanding your skillset? The Ugly The great
Art of Sending Bulk InMail 1. Don’t send more than 10 at a time 2. Filter by school, company, and groups to personalize bulk message 3. Compliment sincerely on experience or mention the specific industry they’re in 4. Utilize templates – have a template created for specific filters you utilize often (school, industry and company)
Checklist before hitting send Leverage personal profile information • Include what’s in it for them • Write to be mobile ready • Make it 500 characters or less • End with a clear call to action • Ask yourself – would you open, read, • and reply?
