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The 50 Most Influential SMB Brands on LinkedIn

Savvy marketers at small and medium-sized businesses have flocked to LinkedIn to reach the professional networking platform’s audience of professionals. In particular, SMB marketers are leveraging LinkedIn for content marketing. Below are the top 50 global SMB brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.

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The 50 Most Influential SMB Brands on LinkedIn

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  1. The Content Marketing 50: SMB Edition The 50 Most Influential SMB Brands on LinkedIn* *Small and medium-sized businesses are defined as those having 200 or fewer employees. Savvy marketers at small and medium-sized businesses have flocked to LinkedIn to reach the professional networking platform’s audience of professionals. In particular, SMB marketers are leveraging LinkedIn for content marketing. Below are the top 50 global SMB brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content. The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, activities in LinkedIn Groups and Influencer and employee posts through the LinkedIn Publishing Platform. The Most Influential SMB Brands on LinkedIn: The Top 10 1 2 TalentSmart Professional Training & Coaching United States Inc. Magazine Publishing United States 3 4 Latest News India Online Media India TED Conferences Media Production United States 5 6 Business Dubai Entrepreneur Media Publishing United States Business Dubai Management Consulting The United Arab Emirates 8 7 CAREERALISM Publishing United States Human Workplace Publishing United States 10 9 Kiplinger Publishing United States CareerHMO.com Professional Training & Coaching United States The Top Performing SMB Brands on LinkedIn Tend to Share the Following Traits: of companies on the list have employees who share on LinkedIn content created by others 92% of companies on the list post updates to their LinkedIn Company Pages 94% of companies on the list have employees who post their own content on LinkedIn 88% 42% of companies on the list invest in LinkedIn Sponsored Updates Frequency of LinkedIn Company Page Updates Among the Most Influential SMB Brands: 42.5 per Week The Most Influential SMB Brands on LinkedIn: 11-50 11. Jack Welch Management Institute Higher Education United States 12. Branded.me Internet United States 13. Neowise Group Marketing & Advertising United Kingdom 14. Kasanoff Ghostwriting Writing & Editing United States 15. Sons & Co. Real Estate United Kingdom 16. Recruitment Entrepreneur Staffing & Recruiting United Kingdom 17. Hubble Commercial Real Estate United Kingdom 18. eMoov.co.uk Real Estate United Kingdom 19. Collaborative for Academic, Social, and Emotional Learning Research United States 20. Scripbox Investment Management India 21. Gulf Job Careers 22. The Adler Group Professional Training & Coaching United States Non-Profit Organization Management United States 23. Chopra Center for Wellbeing Health, Wellness, & Fitness United States 24. The Daily Sales Publishing United Kingdom 25. Hired.inc Internet United States 26. Fast Company Publishing United States 27. Singularity University Higher Education United States 28. Appboy Internet United States 29. eCornell e-Learning United States 30. Sales Humor Professional Training & Coaching United States 31. Payfirma Financial Services Canada 32. Wantering Internet Canada 33. Daily Facts Publishing United States 34. Insight (Consulting) Management Consulting Germany 35. Aha! Labs Inc. Computer Software United States 36. Likeable Local Marketing & Advertising United States 37. Ellevest Financial Services United States 38. Likeable Media Marketing & Advertising United States 39. MentorCloud Information Technology & Services United States 40. Quiet Revolution LLC Consumer Services United States 41. One Million by One Million (1M/1M) Internet United States 42. Payoff Financial Services United States 43.Venture for America Non-Profit Organization Management United States 44. The John Maxwell Company Professional Training & Coaching United States 45. Software Advice Information Services United States 46. Boys & Girls Clubs of the Peninsula Non-Profit Organization Management United States 47. Fórmula Capital Financial Services Spain 48. Hire Resolve Staffing and Recruiting South Africa 49. Allied Talent Management Consulting United States 50. WiseWear Health, Wellness, & Fitness United States This map shows the global distribution of companies among the Top 50 Influential SMB Brands on LinkedIn. (The areas in teal are countries that are home to brands on the list). 1 2-3 4+ # of Institutions on the list Content Marketing Score based on LinkedIn global active members in 2015

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