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Most valuable Brands

Apple the competition as the world’s most valuable brand worth twice as much as any other brand. Facebook is the biggest gainer and cracks the top 10 for the first time.

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Most valuable Brands

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  1. 1: Apple is again the most valuable brand in the world, winning back the top spot from Google, according to the latest Brandz ranking from Millward Brown. The ranking values the Apple brand at $247 billion, up a whopping 67% since last year. REUTERS/Stephen Lam

  2. 2: Google's brand is valued at $173 billion, up 9% since last year. REUTERS/Lucy Nicholson

  3. 3: Microsoft is valued at $116 billion, up 28%. REUTERS/Jason Redmond

  4. 4: IBM's brand is valued at $94 billion, down 13% since last year. REUTERS/Thomas Peter

  5. 5: Visa is valued at $92 billion, up 16%. REUTERS/Jason Reed

  6. 6: AT&T is valued at $89 billion, up 15%. REUTERS/Shannon Stapleton

  7. 7: Verizon is valued at $86 billion, up 36%. REUTERS/Brendan McDermid

  8. 8: Coca-Cola is valued at $84 billion, up 4%. REUTERS/Joshua Lott

  9. 9: McDonald's is valued at $81 billion, down 4%. REUTERS/Jim Young

  10. 10: Marlboro is valued at $80 billion, up 19%. REUTERS/Lucas Jackson

  11. 11: Tencent is valued at $77 billion, up 43%. REUTERS/Kim Kyung-Hoon

  12. 12: Facebook is valued at $71 billion, up 99%. REUTERS/Kimberly White

  13. 13: Alibaba is valued at $66 billion. REUTERS/Chance Chan

  14. 14: Amazon is valued at $62 billion, down 3%. REUTERS/Rick Wilking

  15. 15: China Mobile is valued at $60 billion, up 20%. REUTERS/David Gray

  16. 16: Wells Fargo is valued at $59 billion, up 9%. REUTERS/Sam Mircovich

  17. 17: General Electric is valued at $59 billion, up 5%. REUTERS/Mike Segar

  18. 18: UPS is valued at $52 billion, up 9%. REUTERS/John Sommers II

  19. 19: Disney is valued at $43 billion, up 24%. REUTERS/Scott Audette

  20. 20: MasterCard is valued at $40 billion, up 2%. REUTERS/Soe Zeya Tun

  21. 21: Baidu is valued at $40 billion, up 35%. REUTERS/Jason Lee

  22. 22: Industrial and Commercial Bank of China (ICBC) is valued at $39 billion, down 8%. REUTERS/Bobby Yip

  23. 23: Vodafone is valued at $38 billion, up 6%. REUTERS/Alessia Pierdomenico

  24. 24: SAP is valued at $38 billion, up 5%. REUTERS/Thomas Peter

  25. 25: American Express is valued at $38 billion, up 11%. REUTERS/Andrew Winning

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