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Why B2B Marketers Net Undeniable Results on LinkedIn

Why B2B Marketers Net Undeniable Results on LinkedIn.

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Why B2B Marketers Net Undeniable Results on LinkedIn

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  1. The Case for B2B Marketing on LinkedIn CONTENT MARKETING WITH REAL IMPACT LinkedIn Leads the Pack TOP IN LEAD GENERATION...BY A LONG SHOT1 #1 SOCIAL MEDIA CHANNEL1 59% 28% LinkedIn Twitter 92% of B2B Marketers LEVERAGE LINKEDIN overALL OTHERsocial platforms. 24% Facebook of leads sourced 80% THROUGH SOCIAL MEDIA FOR B2B MARKETERS COME FROM LINKEDIN. 2 The World’s Professionals in One Place BRANDS HAVE THE OPPORTUNITY TO TARGET AND ENGAGE WITH THIS MASSIVE QUALITY AUDIENCE IN A PROFESSIONAL CONTEXT. Fortune 500 companies’ MOST-USED social media platform ³ 433M Members 433M 61M 61M 40M Decision makers 40M Senior-level influencers Meet Your Marketing Goals LAUNCH A PRODUCT Top channel for B2B product launches6 DRIVE TRAFFIC AND AWARENESS 81% LinkedIn's share of social media visits to corporate websites4 46% LinkedIn 71% Twitter 54% Facebook GENERATE LEADS 54% YouTube of B2B marketers view LinkedIn as an effective source for generating B2B leads.5 17% Google+ 79% 5% Pinterest 5% Other Undeniable Results with LinkedIn Marketing Solutions EFFICIENTLY GENERATE QUALITY LEADS With Sponsored Content, 400M+ professionals on LinkedIn's newsfeed see your content. NewsCred:7 6X 60 – 65% of names that come in via a content marketing resource (LinkedIn) rank medium-high or high quality. Only 20 – 30% of names that come in via Adwords rank medium-high or high quality.” LOWER CPL 75% THE ROI than Google Adwords of Google Adwords Rachel Bassini | Director of Strategy & Operations | NewsCred TAILOR THE RIGHT MESSAGES TO THE RIGHT PROFESSIONALS With Sponsored InMail targeted messages drive leads to LinkedIn mailboxes. Replicon:8 11X With open rates as high as 48%, LinkedIn’s Sponsored InMails knocked the socks off our own email campaigns.” LOWER CPL 73% BETTER Brett Chester | VP of Online Marketing | Replicon than other social channels response rates BUILD BRAND AWARENESS WITH THE RIGHT AUDIENCES Display Ads enable targeted reach of literally hundreds of thousands of premium professionals. Cetera Financial Group:9 We can reach prospects anywhere online and make every interaction with them more personal and relevant throughout the buyer's journey.” 13% 27% Eric Hansen | Director of Marketing | Cetera Financial Group increase in web visits increase in pageviews LinkedIn Marketing Solutions consistently delivers undeniable results for B2B marketers. Let us show you what real impact looks like. DIVE INTO THE LINKEDIN MARKETING SOLUTIONS PLATFORM OVERVIEW AT LNKD.IN/LMSPLATFORM Sources: 1. “2016 State of B2B Digital Marketing,” DemandWave | 2. “LinkedIn for B2B Lead Generation,” Oktopost | 3. “Fortune 500's Social Media Platform Use in 2015,” Marketing Charts | 4. “Audience Insight report 2015: Understanding your digital audience,” Investis | 5. “LinkedIn Ads Benchmark Report: Q3 2015,” MarketingMojo | 6. “State of B2B Product Marketing 2015,” Regali(x) Research | 7. “The ROI of LinkedIn Sponsored Updates [Case Study],” Newscred | 8. “Replicon reaches buyers at prime decision-making stage and builds quality lead pipeline,” LinkedIn Marketing Solutions | 9. “Cetera Financial Group Case Study,” LinkedIn Marketing Solutions

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