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The Ultimate Guide To B2B Marketing On LinkedIn

As a young agency, Orange Media Co. are taking an innovative and ever-expanding approach to the way we take on digital marketing strategy.<br>Offering full strategic partnership, we will take your digital marketing and turn it on its head. <br>We are specialists in digital marketing campaigns that think outside the box, headed by research and a thorough understanding of your business.

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The Ultimate Guide To B2B Marketing On LinkedIn

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  1. ​The Ultimate Guide To B2B Marketing On LinkedIn If you’re considering B2B marketing on LinkedIn, it’s the most powerful outreach platform available today. With over 562 million professionals on LinkedIn, our guide helps you to ensure your profile stands out and utilises every aspect that LinkedIn offer. B2B Marketing LinkedIn OPTIMISING LINKEDIN PROFILES 1, Make sure every section of the profile is completed, there shouldn’t be any blanks in any section e.g. industry, location, employment. 2. Create a ‘vanity’ URL so that it is easier to Google the client’s LinkedIn profile; • Go to view profile • Edit profile • Scroll down to contact info • Where it says ‘Profile URL, Email, WeChat ID’ click Edit • Click on profile URL • Edit your custom URL on the right hand side • Change URL to their full name and business name 3. Ensure a professional picture is being used, a well lit headshot with a simple background 4. Add written recommendations from our profiles 5. Endorse skills from our profiles 6. Add any projects and links that are relevant to the campaign in to the descriptions for employment, summary etc. 7. Optimise the profile for SEO Ensure there are plenty of relevant keywords throughout the profile; in the summary, specialities, job title, career history etc. to ensure the profile comes up in the most searches possible. 8. Use keywords in headline; the first thing that people see needs to be descriptive with key attributes and the company name Featured LinkedIn now offers the opportunity to feature specific content posts, articles, links and uploaded media on your profile. Utilise this! Add the content you are proud of, and make sure your potential customer is presented with everything you offer. This well keep your content posts and outreach consistent when b2b marketing via LinkedIn. Education & Experience

  2. This is your opportunity to show a prospective client the experience you have in your role and prior to your current role. Almost like a CV! Less is often more in these sections. This is a good place to include a little more about your current company and what makes them unique. There is also the ability to add media, so you can link your company website or any content you think would support what you have said here. Your profile is viewed up to 29 times more if you have more than one position listed in the experience section. Always list your highest academic level in the education section, this will keep the section streamlined and provides an opportunity to impress viewers. You can also include activities you participated in while attending school or university. Orange Media Co. 2nd Floor Hanover House, 30 Charlotte Street, Manchester, United Kingdom, M1 4EX +44 161 932 1018

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