1 / 7

Do You Like Sabotaging Your Own Business?

When your marketing brings in more money than what it costs itu2019s disheartening to see business owners neglect the need for a properly sorted digital marketing strategy. Here are the top 3 lies that we have seen that delay the investment into a marketing plan.

blacksheepdigital07
Download Presentation

Do You Like Sabotaging Your Own Business?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DoYouLike SabotagingYour OwnBusiness? BLACKSHEEPDIGITAL.CA/

  2. Areyousellingyourbusinessshort bytellingyourselfthesethreelies? Nowisthetimetotakethereignsofyourbusinessandtackle anyprojectsthathave beenpostponedorplainforgottenabout. Oneofthemostcommonlyneglected projectsthatweseeisbusinessesignoringtheneedtodevelopacohesivedigital marketingplan. Thismightfeellikeacatch22bydevotingaportionofrevenueinto yourmarketing, butattheendoftheday, marketingiswhatdrivesyourrevenue. It, unfortunately, doesn’tworktheotherwayaround.   MARKETINGVANCOUVER Sadlymostbusinessesareonlywillingtoinvestonaverage1% ofrevenueon promotions. Businessesmakeanaverageof $2forevery $1theyspendonGoogle Ads (GoogleEconomicImpactReport). Whenyourmarketingbringsinmoremoney thanwhatitcostsit’sdishearteningtoseebusinessownersneglecttheneedfora properlysorteddigitalmarketingstrategy. Herearethetop3liesthatwehaveseen thatdelaytheinvestmentintoamarketingplan.

  3. LIE #1: IDON'TREALLY NEEDMARKETING. HOWMANYTIMESHAVEYOUTOLDYOURSELFTHATONE ? Thisisthenumberonehindrancethatwillaffectlongtermgrowth. Guaranteed. Intheshortterm, you cangetawaywithnomarketingplanandcutcornersonpromotions. Asyoursmallbusinessgrowsand becomesentrenchedinyourcommunityyouwillcultivatealocalfollowingandearngoodwillfromyour clients. Butrelyingonwordofmouthandothergrassrootstechniquestospreadyourreputationcanonly gosofarbeforeitplateaus. Seeingearlysuccessfromtheseinitiativescanaffirmthebeliefthat marketingisnotasignificantchanneldrivingrevenue – betterinvestitintosomethingelse. Theonly regretyouwillhaveiswhyyoudidn’tstartinvestinginyourmarketingsooner. THETRUTH - ISINTHENUMBERS Ifyouwereabletoreceive $2backforevery $1spentwouldyoudoit? ObviouslyYes. Sowhywouldyou notutilizemarketingasachanneltodriverevenue? Marketingisrarelyeverviewedasaninvestmentfor abusinessbutit’sabouttimethatperspectivechanged. Everyoneneedsmarketingatsomepoint – the keytoapproachingitishavingarealisticbudget/goalsandalignitwithyourbrand’sobjective. Getting morebangforyoubackisnevergoingtogetmuchbetterthanrightnow. Ifyoumissedourlastblog – readuponit here. You’llfindoutwhythisisacrucialtimetogetyourmarketingplaninorderandwhy rightthisinstantisthebesttimetobeadvertising. DIGITALMARKETINGVANCOUVER

  4. LIE #2: THERE'SNOWAYTO TELLIFMYMARKETINGWORKS. ACTUALLYTHEREIS. MANYADVERTISINGPLATFORMSOFFERBUILT-INANALYTICS. Let’ssayyouwentaheadandhiredasweetmarketingagencyonretainer. Allthedeliverablesaresetinto place, youhavebigplansforeverything – butwhatareyouadvertisingdollarsactuallyworkingtowards? Acommonmistakethathappens (butshouldneverhappen) isperformancemetricsbeingcompletely overlooked. A survey thatwasconductedfoundthat45% ofsmallandmedium-sizedbusinessesdon’t measuretheirreturnoninvestment (ROI). Ofcourse, ifyoudon’tmeasurewhatyourreturnon investmentisyouwillbemoreinclinedtosaythatthereisnowaytotellifmymarketingworks. You needtobecloselytrackingwhatadvertisingchannelisgeneratingrevenueandwhatisn’t. Onceyouknow whatsworkingyoucanstartscalingupyouradvertisingcampaigns. THETRUTH - MEASURE, REFINE, MEASURE, REFINE Awinningmarketingstrategyisbasedondata-informeddecisions. Flippingswitcheshereandthere hopingthatsomethingwillworkisfutile. Simply, whatitcomesdowntoiscalculatingthetotalrevenue generatedbyyouradvertisinganddividingitbyyourrelevantmarketingcosts. AslongasyourROIis greaterthan1yourcampaignisviable (obviouslyyouwantyourROItobereturningmorethanthis). Marketingisjustlikeanyotherfacetofyourbusiness, youcantimproveonpastresultsiftheydon’t exist. StarttrackingyourROIandyouwillhaveyouranswertoyourquestions. VANCOUVERADVERTISINGAGENCIES

  5. LIE #3: ICAN'TAFFORDTOHIRE AFULLONMARKETINGTEAM. YOURSMALLBUSINESSNEEDSMARKETINGBUTMAYBENOTTOTHEEXTENTOFA LARGEESTABLISHEDCORPORATION. ASTHEOWNER, YOUMAYTHINKTHATYOUHAVE ONLYTWOOPTIONSAVAILABLETOYOU. Doallofyourownmarketing – thiswillsaveyoumoney, butareyouwillingtotradeoff thesignificantamountoftime? Areyoualsocapableofrunninganongoingoptimization ofyourcampaigns? Hirealocalmarketer – moreexpensive, butwilleliminatethetimeinvestmentandoffer campaignoptimization. (Checkoutourotherarticleon AgencyvsIn-HouseMarketing ) THETRUTH: TAKEITONESTEPATATIME. Marketingshouldn’thavetobeanallornothingservice. Whypayforservicesyourbusinessisn’tready forjustyetorflatoutdoesn’tneed? Alacartemarketingmodelsexisttogivesmallbusinessesmore flexibilityfortheirmarketinginvestment. Marketingdoesn’thavetobehandledentirelyin-houseor outsourced. It’seasyforbusinessestodoubttheneedformarketing, thedifferenceitmakes, andtheir budget. Withaproperplanofattack, abusinesscanbringinprofitfromtheirmarketingefforts. MARKETINGCOMPANIESVANCOUVER

  6. Conclusion: Idon’tneedmarketing. Itdoesn’twork. Ican’taffordit. Alloftheseliesareputtorest forgood. Don’tdoyourownbusinessadisservicebycontinuallyputtingoffthe developmentofamarketingplan. Itisespeciallyimportantnowthatbusinessesmake thetransitiononlineandestablishapresence. COVID-19hasalreadybeguntoreshape thewayoursocietyfunctionsandinteractslightningfast. Howmuchofyourshopping haveyoudoneonlineinthelastfewweeks? Howmanytimeshaveyouheard ‘remote’ in asentence? Howareyoustayingintouchwithyourcustomers? Whetheryoulikeitor notthewritingisonthewall – itstimetogetyourdigitalmarketingplansorted… yesterday.

  7. READYTOSTANDOUT? LET’SCREATESOMETHINGAWESOMETOGETHER! VISITUS: BLACKSHEEPDIGITAL.CA

More Related