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Team Asijiki

Team Asijiki. Team Members. Nathan Delport Phil Mokoele Melisa Labuschagne. Jayshree Naidoo Lindile Yiwani Xolani Nothobela. Understanding Social Trends Driving Retail with Special Focus on CSI. By: Team Asijiki. Introduction The Journey from Social Trends to CSI Definition of CSI

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Team Asijiki

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  1. Team Asijiki

  2. Team Members Nathan Delport Phil Mokoele Melisa Labuschagne Jayshree Naidoo Lindile Yiwani Xolani Nothobela

  3. Understanding Social Trends Driving Retail with Special Focus on CSI By: Team Asijiki

  4. Introduction • The Journey from Social Trends to CSI • Definition of CSI • “CSI is a form of corporate social responsibility, which is a company’s overarching approach or strategy for improving social, environmental and economic wellbeing.” • Key Social trends affecting Retail right now • Generational Shift : Millennials • Sustainability • Purchasing behaviour : e-Commerce ( Technology enabled)

  5. Why is CSI Important for Retailers? Source : sustaincase.com/category/research/Nielsen

  6. Why is CSI Important in South Africa? Source: http :/trilogue.co.za/sa-companies –invest-r9-billion-csi Source : “CSI Expenditure in 2016/17”. Business in Society Handbook – A Trialogue”

  7. Impact of CSI 31% Lower Turnover 37% Increased Sales 147% Higher EPS

  8. Triple Bottom Line

  9. Income Inequality

  10. Some of the more Important Social Impacts of Inequality to Retailers • Unemployment and Poverty • Crime • Poor Health

  11. Environmental Sustainability • Sustainability of the environment • Failure for retail to act can have a devastating impact • SAB innovated to reduce water consumption permanently

  12. Why is CSR Important? The wellbeing of the environment and the community is a prerequisite to the wellbeing of a business.

  13. Research Aim !? CSR A B NO CSR 1 Strategic importance 2 Implementing CSR 3

  14. Research Methodology

  15. Research Findings: Consumer To Understand the level of awareness of CSI: Respondents showed a significant level of awareness to CSI. To Understand the Attitude of consumers towards CSI: Respondents showed a positive sentiment towards CSI. To Understand the Impact on Buying behaviour: Respondents said they would shift to other Retailers. Respondents said their loyalty will be influenced if they knew about CSI initiatives.

  16. Do CSI initiatives influence your loyalty or buying behaviour ?

  17. Research Findings: Companies To Identify Key Stakeholders in CSI implementation: Respondents said it was implemented by store managers and general staff. Respondents said that the MD and CEO had a roll to play. To Identify Key Reasons why Retailers are Choosing CSI: Respondents said it was mandated and instructed by the business. Respondents said that it was in response to current local events.

  18. Problems and constraints in Implementing of CSI initiatives: • “Too many good causes” • “Limited planning” • “Conflict due to some NGO’s feeling left out” • “Lack of support from stakeholders” • “Longevity – Follow up vs supporting many communities”

  19. Good & Bad examples of CSI Initiatives:

  20. Research Results • To identify the awareness of future trends in CSI within organisations: • Customer and staff engagement is increasing. • Involvement in key social issues. • Environmental sustainability is on the rise. • Financial benefit for the organisation.

  21. Summary of Findings • Consumers are aware of CSI initiatives and see it in a positive light. • CSI influences loyalty and buying behavior. • Senior management needs to drive strategic initiatives; which are integrated & its potential needs to be maximised.

  22. Business Cases for CSI Financial Return/ROI Social Impact ( P &G)

  23. Business Case : Clover

  24. Business Case : Clover “ROI”

  25. Recommended Implementation Plan Source: “Corporate Social Responsibility : An implementation Guide for Business”“

  26. Implement CSI Commitments: Three alternatives

  27. Final Recommendation Hybrid model has been chosen

  28. Conclusion Corporate Social Investment will have a more powerful impact on customer purchasing behaviour and loyalty, as millennials increase their buying power. The triple bottom line is the measure of success for business which incorporates, financial performance, social investment and environmental sustainability reporting. The wellness of the environment and the community is a prerequisite for the well being of business. To achieve this, CSI initiatives must be impactful. To be successful we recommend the implementation of CSI, using the steps recommended following a hybrid model, to implement commitments. This will ensure that CSIinitiatives are impactful and result in positive social and environmental changes.

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