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Communicating with the iGeneration

Doug Tschopp April 2013. Communicating with the iGeneration. Overview. The Past What is a Generation? What is new? iGeneration. A look to the past. Baby Boomer Generation 1946-1964 Generation X 1965-1982 Millennials 1982-2003 iGeneration 2003+. Baby Boomer Generation.

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Communicating with the iGeneration

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  1. Doug Tschopp April 2013 Communicating with the iGeneration

  2. Overview • The Past • What is a Generation? • What is new? • iGeneration

  3. A look to the past • Baby Boomer Generation • 1946-1964 • Generation X • 1965-1982 • Millennials • 1982-2003 • iGeneration • 2003+

  4. Baby Boomer Generation • Optimistic • Idealist • Communicative • Value good education

  5. Generation X • Influenced by technology • Desire instant gratification • Value family • Flexible

  6. Millennials • Diverse • Redefined tradition and religion • Influenced by the recession • Desire immediate gratification

  7. Strauss–Howe Generational Theory • Location in history •  Beliefs and behaviors •  Perceived membership 

  8. What defines a generation? • Family Life • Gender Roles • Important Institutions • Politics • Religion • Culture • Lifestyle • Views on the Future (Howe and Strauss 2000)

  9. New Generational Trends • Generations are becoming shorter • Why?

  10. A New Mindset • They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.” • They can’t picture people actually carrying luggage through airports rather than rolling it. • Michael Jackson’s family, not the Kennedys, constitutes “American Royalty.”

  11. A New Mindset • Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends.  • They watch television everywhere but on a television • Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.

  12. iGeneration • Who They Are • How They Communicate • What the Future May Hold

  13. The iGeneration • Who are they? • What does the “I” represent”?

  14. Quick Facts • Internet-savvy • Comfortable with technology • Great multi-taskers or task switchers • Favor individualization and all things customized

  15. iGens • Of interest • Nielsen Company (Educational Leadership 2011) • The average teenager sends 3,399 texts a month • 6 messages every hour that he or she is not sleeping

  16. iGeneration • Of interest • Rewired: Understanding iGeneration and How They Learn • 35% of children ages 6mo to 3 years have TV in their room • 10% of children ages 4-8 have a computer in their bedroom • 51% of children ages 9-12 have cell phone

  17. Decision Makers • iGens hold more shopping power • Spending $239 billon annually • Influential in family purchases • Rely on parents for money

  18. iGens • “WWW” • Whatever • Whenever • Where ever

  19. Defining Characteristics • Rewired: Understanding iGeneration and How They Learn • Early introduction to technology • Adeptness at multitasking or switching tasks • Desire for immediacy • Ability to use technology to create a vast array of content

  20. Defining Characteristics Fears • Not getting good grades • Not having enough money • Appearance Hopes • Become a millionaire • Have positive impact on society A+ A+ A+ A+ A+ A+

  21. The Rise of the Mobile Device • 37% of teens in the U.S. have a smartphone. • 25% of those aged 12-17 access the Internet "primarily" via a cell phone or smartphone. • Among teens with a smartphone, however, 50% access the Internet primarily via the mobile device. • Girls are more likely than boys to rely on their smartphone as their primary Internet access device.

  22. What devices do they have?

  23. iGens and Communication • Pew Internet Teens and Privacy Management Survey • July 26-September 30, 2012

  24. What are they doing online? • Pew Internet and American Life Project 2011 • Use social networking sites such as Facebook, Myspace, and Twitter • Use video chat resources such as Skype or iChat • Record and upload videos

  25. What’s Next?

  26. Teaching the iGens • Use technology to convey content • Utilize video outside of class • Free up time to analyze, synthesize and assimilate material

  27. What the Future May Hold • Are we out of step?

  28. Conversation Questions?

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