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Project Charter

Project Charter. A simple statement of what we are doing. Project Charter Process. What does the org want? What issues/problems have we found How will solving the issues get the org what it wants? For example Org wants to be the site for jobs seekers Problems with labeling.

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Project Charter

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  1. Project Charter A simple statement of what we are doing

  2. Project Charter Process • What does the org want? • What issues/problems have we found • How will solving the issues get the org what it wants? • For example • Org wants to be the site for jobs seekers • Problems with labeling

  3. The User Journey I want something Knowledge Accomplish a task I know something Mental model of Knowledge space Expectations about the task I look for it using what I know Search Link from site Ask someone Hear about it So And Then I apply what I know to move toward what I want Labels Navigation Explanation Procedures I try to understand what I encounter Words Media More navigation I arrive Where am i? Can it help me? Can Might help I get what I want Succeed! Don’t know or Can’t help Can’t Can’t FAIL!

  4. Exercise • You have a job in IA coming up August • A project just like ESD • They will pay for a training class • You need • To know what IA training consists of • To schedule a training sometime between June 10 and Aug 1 • Follow and document your user journey

  5. Some terms • Landing page = Page you first see • Bounce= hit the landing page and then immediately leave • Flow Pages = Pages you hit on a site • Exit page= Last page before you leave • Success page = page that meets your need • Conversion = Got you to their (not your) goal!

  6. Documenting your journey

  7. Problems we found • Need more user focus • Anticipating what the user want • Anticipating what the user knows • Need better labeling and nav • Showing we have what you want • what is here • where you are • where to go • Need better flow to content • Minimum clicks to success • Smell gets stronger along the path • Clear indication of when you arrive

  8. ESD goals • providing unemployment services • make site a great self service source for • What services and benefits we provide • Filing • building employment opportunities • Make site a great source for • Skills and training • Job seeking • Job posting • supporting business • Make site the most convenient way to • Understand regs • Comply with regs • Hire good candidates And BTW SAVE MONEY! Reduce support time More work with fewer staff Reduce office costs

  9. Charter statement The ESD site will become THE self-service source for employment info and services for job seekers and employers. First, we will categorize and anticipate these users to decide how best to present our info to them. Second, we will organize and structure our information so that it is easiest to interpret and find. Finally, we will streamline the process of finding information so that users are most successful at completing the tasks they come to us to accomplish

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