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Treaty signed: Opening new chapter in European history

Explore the shift from form to content, responding to globalization, and embracing innovation and creativity for growth in the evolving European landscape. Focus on updating and enhancing the Lisbon Strategy through stakeholder collaboration and sustainable practices.

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Treaty signed: Opening new chapter in European history

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  1. Lisbon Strategy 2.1and Creative Regionsdr. Žiga Turk, ministerGovernment Office for Growth, Slovenia@Regions for Economic ChangeSharing ExcellenceBrussels, 25-26.2.2008

  2. end of period of EU looking inward treaty signed, form defined, expansion from EU15 to EU27 success of Euro time to look at the content, not form time to look outward time to shape, not respond to globalization time to get in shape Slovenian presidency first time presidency small country recent new member ex-communist country context? Treaty signed: Opening new chapter in European history

  3. Megatrends • Globalization • political freedom, • free trade, • movement of goods and information • 2nd Communication Revolution • democratization of electronic communication • 3rd Industrial Revolution • low carbon economy • democratization of energy production • Conceptual Age • agricultural, industrial, information … • conceptual • Lisbon Strategy for Growth and Jobs lisbon strategy

  4. In the wake of the Asian century • 1800s … European Century • 1900s … American Century • 2000s … Asian Century • "they know it belongs to them" • again!

  5. Asia • India + China GDP > West's GDP until 1820 • India + China GDP > West's GDP after 2050 or before? • other BRIC countries!

  6. Innovation? • United States graduated roughly70,000 undergraduate engineers • China graduated 600,000 and India 350,000. • ½ of software developed in India • ½ of Fortune 500 outsource software work to India • new R&D centers of Microsoft, Cisco, Google, IBM … are in Asia, not Europe • by 2020 80% of scientific papers in sci&tech will be written by Asians • out of top 10 universities 2 in Europe • Asia (Singapore) is setting education standards • monopoly of the West on Science and technology ending!

  7. Innovation is not enough any more!

  8. Theoretical basis • Schumpeter: • products fulfill needs • "profit is result of innovation" • Dan Pink (rephrased): • products fulfill passions • "profit is result of creativity"

  9. Do you pay for functionor do you pay for meaning?

  10. Added valuein function or inmeaning?

  11. Price of function is droping, and price of meaning rising image design "healthy" trade mark "home made" “fair” 30 EUR marketing trusted environmentalyfriendly price of meaning who can think of it who can sell it who is willing to pay for it price of funcion 1 EUR just function more

  12. Innovation vs. Creativity • Innovation: “The past few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers." • Creativity: "The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.” Source: Dan Pink, A Whole New Mind

  13. “Human creativity is the ultimate economic resource.” Source: Richard Florida, The Rise of the Creative Class

  14. Response - Lisbon Strategy • Lisbon 1.0 (2000) • most competitive knowledgebased economy in the world • Japan and USA • Brussels's strategy • Lisbon 2.0 (2005) "re-launch" • focus on growth and jobs • national ownership • if it's not broken don't fix it … • Lisbon 2.1 (2008) "update" • ownership improvements?

  15. (1) innovation and creativity (2) business environment (3) caring for people (4) caring for the environemnt The structure of LS is ready stakeholderdimension (!) si.nergy member state dimension European Union dimension global dimension (new) open method of coordination (1) innovation and creativity (2) business environment si.nergy (3) caring for people (4) caring for the environment

  16. Key issues in the four themes • For a more creative Europe: Investing in people, knowledge, creativity and innovation. The creation of fifth freedom, the freedom of movement and knowledge, would allow Europe to capitalize on its creative potential. Single knowledge space, community patent, open innovation, open standards, open access to knowledge • For a more entrepreneurial Europe: Deepening the Single Market is crucial for Europe’s competitiveness in the globalised economy. Making further progress by targeting action where it will have maximum impact, particularly in network industries, services and innovation, is a key priority. Support growth of SMEs. • Europe that cares for people: Implementation of a comprehensive flexicurity concept, emphasis on education and human capital.. • Europe that cares for nature: Transforming Europe into a sustainable and energy-efficient low carbon economy. Especially important are measures to improve the energy efficiency of our governmental buildings.

  17. Creativity as the horizontal issue in the four themes • innovation and creativity • not only scientist and engineers, everybody can be creative • competitiveness • how to make talents entrepreneurial • people • how to educate, attract and retain talent, • how to make talent entrepreneurial, • how to flexibly employ talents • environment • make it into a value, • make it into a business opportunity

  18. Is Lisbon strategy the (only) tool to make EU more creative? • Lisbon strategy for growth and jobs • is it flexible enough • can it lead the fresh new thinking • in a politically correct consensus of 27 members • All other stakeholders • regions, cities, development corridors • 60% (convergence) and 75% (regional competition and employment) cohesion funds for LS targets (EU15) • The results (EU27): • 65% (11% more than previous programming period 2000 - 2006) in the Convergence • 82% in Regional competitiveness and employment • R&D + innovations increased from previous period from 11% to 25% from total cohesion funds (financial volume increases form EUR 25.5 billions to EUR 85.2)

  19. War for talent! • Educate talent • Attract talent • Retain talent

  20. Florida's 3 "T"s for Creativity • Talent • ½ mil. top EU engineers and researchers abroad • Technology • attracts talent • Tolerance • makes talent stay • competition is within the EU! • who will get best European brains

  21. The Bilbao Effect • culture lead revival • attract • students • artists • creative class core • creative industries

  22. Linking creative regions and cities!

  23. ---> KIEV---> WIEN UCRAINA SLOVACCHIA ZAHONIY MISKOLC NYIREGYHÀZA EGER ö ö ö G D LL BUDAPEST ö GY R DEREBCEN SZÉKES-TEHÉRVÀR UNGHERIA SZOLNOK AUSTRIA ROMANIA VIPITENO --> KLAGENFURT VILLACH ITALIA MARIBOR COCCAU BOLZANO TARVISIO SLOVENIA SLOVENIA FRIULI SZEGED TRENTINO NAGY- KANIZSA VEN. ALTO ADIGE SZEKSZÀRD BELLUNO UDINE GIULIA GORIZIA VENETO TRENTO PORDENONE LJUBLJANA ZAGREB YUGOSLAVIA POSTOJNA TRIESTE MONFALCONE TREVISO CROAZIA SESANA VICENZA FERNETTI VENEZIA PESEK SKOPYE KOPER PADOVA VERONA MANTOVA ROVIGO EMILIA <-- BOLOGNA ROMAGNA aeroporto interporto 0 Km 100 200 300 400 500 autoporto porto Details …

  24. Competition for new amber roads! • using EU cohesion funds for building the infrastructures for creativeregions • using transport funds to link them

  25. … leading to a new role of Europe in globalization • European creativity • values such as well designed, fair, good, environmentally friendly, healthy, trustworthy … • cities and regions as the spearhead spread across Europe • Lisbon Strategy is just the lowest common denominator, regions should do better!

  26. And if we fail … • … we will become so poor manufacturing would get back to Europe!

  27. References • Dan Pink, A Whole New Mind • Richard Florida: The Raise of the Creative Class • Jeremy Rifkin: The European Dream

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