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Pillars of Success

The Key Pillars of Success in Becoming a Customer Centered Intelligent Enterprise in the Experience Economy. Pillars of Success. Customer Centered Intelligent Enterprise. Solutions. Customer. Culture. Systems. Data. Customer Channels. Operational Back-End Systems. Culture of Innovation.

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Pillars of Success

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  1. The Key Pillars of Success in Becoming a Customer Centered Intelligent Enterprise in the Experience Economy

  2. Pillars of Success Customer Centered Intelligent Enterprise Solutions Customer Culture Systems Data Customer Channels Operational Back-End Systems

  3. Culture of Innovation Make it simple Appetite for New Tech Permission to Experiment Idea to Reality

  4. Who is Your Customer? Jobs To Be Done? Outcomes not Products End Customer or Employee

  5. Data Lakes versus Swamps Intelligent Customer Centered Access Trust

  6. Back-End Systems Good News! Leverage your Investment

  7. Operational Data + Experience Data + Intelligent Personal Data

  8. Solutions Not Tools Fast Agile Partner/Buy cleverly Outcome Focused

  9. What About AI? ML/DML Chatbots NLP/Voice/Vision Intelligent Personalization Intelligent Automation

  10. Pillars of Success Customer Centered Intelligent Enterprise Solutions Customer Culture Systems Data Customer Channels Operational Back-End Systems

  11. What Does Success Look Like? Customer Utility of Data Segment of One Decreased Cost to Serve Personalized Experiences Increased Sales Greater Marketing Efficiency Reduced Churn New Revenue Opportunities

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