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Uros and GoodSpeed in Vietnam market

Uros and GoodSpeed in Vietnam market. Vietnam team. Vietnam basics facts. C ountry led by the Communist Party of Vietnam (CPV) WTO membership in 2007 A fast developing coutries/emerging market. PESTEL analysis. Political Communism controls the economy and the government

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Uros and GoodSpeed in Vietnam market

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  1. Uros and GoodSpeed in Vietnam market Vietnam team

  2. Vietnam basics facts • Country led by the Communist Party of Vietnam (CPV) • WTO membership in 2007 • A fast developing coutries/emerging market

  3. PESTEL analysis • Political • Communism controls the economy and the government • Complex foreign investment laws • Enhancing the tax policy to attract investors • Economical • Unprecedented and massive growth • Rapid integration into the global economy • Vietnam’s emerging markets offer opportunities

  4. Social • Rapid population growth • Increasing western influences • Low capita income, but high literacy rate (92%) • Family and home are very important • Technological • Good Internet access • 6 different local network • Legal • Support for Foreign investors under the WTO commitments

  5. SWOT of GoodSpeed and Uros

  6. Go to Vietnam market • Market segment • B2B: Private and foreign investment companies in Vietnam • B2G: Government and government’s companies • B2C: Celebrities

  7. Solutions: • TV commercial: short video  acceptable solution; expensive • Newspapers: articles effective solution • Exhibitions: most popular method for B2B • companies: VIBC - VIIC - WPP – Interpublic • Testimonial: leaders of government, celebrities • Connect with local network company • Social network is not common • BUT: Uros still needs to focus on

  8. Thank you for listening!

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