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Building a Speech: Topic, Audience, and Purpose

Objectives: How do you pick a good topic? How do you analyze your audience? How do you determine your purpose?. Building a Speech: Topic, Audience, and Purpose. Choosing a Topic Choose a topic that interests you. Be sure you can find sufficient material on your subject.

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Building a Speech: Topic, Audience, and Purpose

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  1. Objectives: • How do you pick a good topic? • How do you analyze your audience? • How do you determine your purpose? Building a Speech: Topic, Audience, and Purpose

  2. Choosing a Topic • Choose a topic that interests you. • Be sure you can find sufficient material on your subject. • Be sure your topic is appropriate to you, your audience, and the occasion. • Be sure you have enough time to research the topic and that it can be covered in the time available for the speech. Building a Speech: Topic, Audience, and Purpose

  3. The Narrower, the Better Building a Speech: Topic, Audience, and Purpose

  4. Reorder this list of topics from the broadest to the narrowest. • American tourist attractions • Aspen, Colorado • Colorado • Mountain getaways • Skiing in Aspen • Aspen’s Running Bear Lodge • Vacation Destinations Building a Speech: Topic, Audience, and Purpose

  5. Narrow each of the following broad topics into a topic suitable for a five-minute speech. • Oceans • Government • Movies • Trees • Junk food • Music Building a Speech: Topic, Audience, and Purpose

  6. Analyzing Your Audience • What do I know about my audience? (age, gender, ethnic background, income level, occupation, education, etc…) • How much do they probably know about my topic? • What’s your “hook”? • Do you have credibility? Building a Speech: Topic, Audience, and Purpose

  7. Determining Your Purpose • Inform • “Laughing Can Cure What Ails You” • Entertain • “This Dog’s Life” • Persuade • “An Organization for One and All” Building a Speech: Topic, Audience, and Purpose

  8. Decide what the main purpose might be for each of the following speech titles. • The Lonely Battle of the Class Clown • Listen Up! The Secret of Becoming a Better Listener • You Can Save Kellogg Forest • How to Deal with Test Anxiety • Confessions of a Vegetarian • Volunteering Builds Character Building a Speech: Topic, Audience, and Purpose

  9. Adapting to Your Audience • Pick up the pace • Maintain eye contact • Be aware of your gestures • Be sincere Julia Sweeney has “the talk” Building a Speech: Topic, Audience, and Purpose

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