Designer: Milton Turner

1. Flash Story BoardFor An Interactive GraphicTo Demonstrate Marketing Research SolutionsListed On A Company Website Designer: Milton Turner

2. Vital Consumer Insights Research Solutions For Macro To Micro Level Marketing Objectives Macro Level • OBJECTIVE: • Position the company to attract customers and defend against competitors. • Encourage employee moral and drive employee performance. • Segment consumers based on their needs and behaviors. • Position brands to meet consumer needs – measure performance to gauge success. • Price, place, and promote products to specific consumer segments to optimize the offering. Micro Level

3. Vital Consumer Insights Research Solutions For Macro To Micro Level Marketing Objectives • OBJECTIVE: • Position the company to attract customers and defend against competitors.

4. Vital Consumer Insights Research Solutions For Macro To Micro Level Marketing Objectives • Employee Satisfaction and Engagement • Research Approach: • - Identify attributes that will drive performance. (Quadrant Analysis of Stated Importance Versus Derived Importance) • - Identify employee perceptions of the company compared to their ideal company. (Perceptual Map) • Quantify the gaps in employee satisfaction for the company. (Satisfaction Gap Analysis) • CLOSE • OBJECTIVE: • Encourage employee moral and drive employee performance.

5. Vital Consumer Insights Research Solutions For Macro To Micro Level Marketing Objectives • OBJECTIVE: • Segment consumers based on their needs and behaviors. • Consumer Needs and Behavior • Research Approach: • - Understand why consumer participate in the market and how they how they shop for products. • - Identify consumer segments based on how they behave and what they believe. (Cluster Analysis) • - Profile consumer segments based on needs, behavior, and psychographic attributes. (Discriminant Analysis)

6. Vital Consumer Insights Research Solutions For Macro To Micro Level Marketing Objectives • OBJECTIVE: • Position brands to meet consumer needs – measure performance to gauge success. • Brand Perception and Performance • Research Approach: • Examine how customers perceive brands in the category. (Perceptual Map) • Quantify key performance metrics (e.g., Awareness, Trial, 12-month penetration, Loyalty) (Venn Diagram) • CLOSE

7. Vital Consumer Insights Research Solutions For Macro To Micro Level Marketing Objectives • OBJECTIVE: • Price, place, and promote products to specific consumer segments to optimize the offering. • Price, Channel, and Marketing Optimization • Research Approach: • Determine an acceptable price range for the product. (VanWestendorp pricing model, conjoint analysis) • Examine the preference of where consumer shop for products (MaxDiff analysis) • - Identify attributes that will promote differentiate the company in a positive way. (Quadrant Analysis of Stated Importance Versus Derived Importance) • CLOSE

8. Vital Consumer Insights Research Solutions For Macro To Micro Level Marketing Objectives Macro Level • OBJECTIVES: • Position the company to attract customers and defend against competitors. • Encourage employee moral and drive employee performance. • Segment consumers based on their needs and behaviors. • Position brands to meet consumer needs – measure performance to gauge success. • Price, place, and promote products to specific consumer segments to optimize the offering. Micro Level