Delivering fast and accurate name and address data

1. Delivering fast and accurate name and address data Presented by: James Foster Date: 13th February 2007

2. Challenges of capturing data • Complexity of Irish address data • Non-existent postcodes • Streets run through 2 areas • Resident address vs. official postal address • Inaccurate data • Poor format

3. Challenges for the individual • Inability to deal with customers efficiently • Poor data impacting performance and decision making • Time wasted searching on incorrect or incomplete data

4. Challenges for departments • Projects are negatively impacted • Sales targets are harder to meet • Reduced effectiveness of marketing campaigns • Difficult to plan ahead accurately • Greater strain on department resources

5. Challenges for the organisation • Cost, profit and revenue • Loss of customers • Organisation reputation and brand perception

6. Phone Letter Your Organisation Document Scanning Email In Store Data collection Web

7. Data capture tools • Dublin Area Codes and the 62 Townlands • Resident preferred addresses • Ability to search on and return Gaelic addresses

8. DEMO

9. Online data capture • Desktop • Browser-based applications • Websites

10. Benefits of accurate address data • Confidence in the integrity of your data • Enhance database analysis • Reduce mailing wastage and postage discounts • Improve customer service • Reduce data administrative costs • Increase marketing ROI

11. Next steps • Speak to your account manager • Look at existing data strategy • Demos, case studies and literature available James Foster  Business Development Executive  _____________________________ t: +44 (0) 131 311 4607  f: +44 (0) 131 311 4601 m: +44 (0) 7713 784794 www.qas.com

12. Thank you for listening Presented by: James Foster Date: 13th February 2007 www.qas.com