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June 2014 Viewing Trends Overview

June 2014 Viewing Trends Overview. Total Viewing June 2014. Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in June 2014 92% (2hrs 56 mins) of this viewing was live with the other 8% (16 mins per day) time shifted.

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June 2014 Viewing Trends Overview

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  1. June 2014 Viewing Trends Overview

  2. Total Viewing June 2014 Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in June 2014 92% (2hrs 56 mins) of this viewing was live with the other 8% (16 mins per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  3. Average Minutes Viewed Daily June 2014 Housekeepers with children watched 3 hours 7mins of TV daily in June 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  4. TV Viewing Live v Time shift Year on Year June 2014 v June 2013 PVR Ownership April 2013 54% May 2014 56% PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has grown slightly year on year for individuals and has remained static for younger audiences. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  5. Weekly reach of TAM Ireland subscribing channels June 2014 TAM Ireland subscribing channels reached 88% of housekeepers, 87% of housekeepers with kids, 83% of ABC1 adults and 82% of 25 - 44 yr olds each week in June Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

  6. Total Commercial Impacts June 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

  7. Average Number of Commercial Spots seen per Day June 2014 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

  8. Top 10 Advertisers June 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

  9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ June 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National

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