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InDesign and Digital Publishing

InDesign and Digital Publishing. A quick look at what’s possible with InDesign CS6 and CC. How do you make all these customers happy?. A new hire guide for tablet users. I want flyers, business cards, newsletters and brochures. Newsletter with videos for adobe acrobat users.

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InDesign and Digital Publishing

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  1. InDesign and Digital Publishing A quick look at what’s possible with InDesign CS6 and CC

  2. How do you make all these customers happy? A new hire guide for tablet users I want flyers, business cards, newsletters and brochures Newsletter with videos for adobe acrobat users

  3. The good news?InDesign does both Offset and Digital Printing Digital Publishing Newsletter with videos for acrobat reader users

  4. The not-so good news?Think separate sides of the brain Interactive PDF Physical Printing SWF ePUB DPS - publish apps HTML Newsletter with videos for acrobat reader users

  5. Some Digital Publishing Types • Interactive PDF • eBook Apps • ePub/Kindle – ebook with flowable type (ePub is a specific file type)

  6. Let’s talk about PDF

  7. For the InDesign designer… • You can share it with ANYONE who can download a plug-in • But you are designing for READER not PRO • You can have some interactivity, sound, movies… • But no Flash for tablet/mobile (and buggy for desktop) • It looks EXACTLY like you want (closer to the print side of the brain) • But – that means it’s less flexible (no screen reflow) • It’s not easy to share with tablet users

  8. Let’s talk about ebooks

  9. Ebookdefined • An electronic book (variously, e-book, ebook, digital book, or even e-edition) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices

  10. But, what is an ebook, really? Delivery of information, in an electronic form, on some kind of device • Computer • Tablet • Mobile Phone • eReader

  11. It’s really a website • Screen not print • Flexible format • Variable sizes • Might or might not have • Color • Audio • Video • HTML

  12. It’s really a website • Screen not print • Flexible format • Variable sizes • Might or might not have • Color • Audio • Video • HTML

  13. Formats • EPUB • Nook, iPad, Sony reader, Kobo (eReader, touch, arc…) • MOBI • Amazon (Kindle, Fire…) • PDF • IBA (iBooks Author)

  14. Devices • iPad • ePUB, PDF, IBA (iBooks), HTML • Amazon (Kindle, Fire…) • AZW, PDF, MOBI, PRC, non-DRM, TXT • Nook • ePUB, PDF • Sony Reader • ePUB, PDF, TXT, RTF, Dov, BBeB • Kobo (eReader, touch…) • ePUB, PDF, TXT, RTF, HTML

  15. Whoisyouraudience? • Distribution channel • Find your audience from your website metrics • Android, Apple iOS, or both • Who the end user is determines your workflow

  16. InDesign to eReader • Linearization • Export to EPUB does not include native ID artwork • Cover page 800x600 • EPUBs can’t be larger than 2GB • Audio and Video are size issues • Images (Web formats only)

  17. For the InDesign designer… • The biggest issue is Linearization • You can tag your content to control the order! • No bells and whistles • NOT the same file as a print file or an interactive PDF file

  18. Let’s talk about iPad

  19. For the InDesign designer… • Linked Content! • Alternate Layouts • Linked Styles • Liquid Layout! • But…

  20. Let’s talk about DPS

  21. DPS – Single Edition

  22. Basic DPS tidbts • Single App vs. Series(issue apps) • Single Editions are free with CC! • You’ll be redesigning your pages multiple times! • You’re a software developer not a publisher • Thanks David Blatner • You can have Analytics!  • You’ve got to get Apple’s approval – not too “book like”  • Publishing to the Apple iTunes store is NOT easy

  23. Where to start with DPS?

  24. Starting with DPS • Get all the DPS tools – current update • Install Adobe Content Viewer on tablet • Adobe ID and Developer for iOS/Android • Build both Vertical and Horizontal documents – NOT Alternate layouts

  25. Links • http://indesignsecrets.com/where-to-find-the-dpsse-guide.php • https://digitalpublishing.acrobat.com/app.html • http://www.adobe.com/products/digital-publishing-suite-family/visual-overview.html • http://tv.adobe.com/watch/max-2013/beyond-print-digital-content-from-indesign-pdf-epub-dps-html/

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