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Digital Business Proposal and Digital Publishing

Digital Business Proposal and Digital Publishing. MKTG 330 Hettche Spring 2014. Class Agenda. The changing nature of the digital landscape) Trends Skills Wanted Filter Bubbles Digital Proposal MS Styles (tips and tricks of MS Word 2010). Digital Business Proposal : 6 questions.

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Digital Business Proposal and Digital Publishing

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  1. Digital Business Proposal and Digital Publishing MKTG 330 Hettche Spring 2014

  2. Class Agenda • The changing nature of the digital landscape) • Trends • Skills Wanted • Filter Bubbles • Digital Proposal • MS Styles (tips and tricks of MS Word 2010)

  3. Digital Business Proposal: 6 questions Brainstorm over the weekend

  4. Business Types

  5. Business Structure

  6. Products and/or Services

  7. Customer Profile/Demographic

  8. Competitors

  9. Mission Elements • Who are you? • Who do you serve? • What do you do well (competitive advantage) • Where do you do it?

  10. Filter Bubbles

  11. “my” space

  12. Information junk food

  13. Ideal?

  14. Introduction To MS Word Styles • Why Word? • Why Styles? Today’s Learning OBJs • Understand the importance of document structure • Introduce the role of MS Styles in electronic publishing • Create a custom Theme and publish as a PDF

  15. Formatting vs. Styles Painting a Room Building a House

  16. Styles • A style is a container for attributes • Styles save time when compared to directformatting • Let now create our first style • Use the Styles Window

  17. Styles Area • Let’s now use the Styles Area to look at a document’s formatting

  18. Reveal Formatting Pane • CTRL N (for new document) • SHIFT F1 (reveal formatting pane)

  19. Themes • Basic rule • Styles are based on Themes • Change theme • Change color • Create Custom Theme

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