Visual Merchandising: Silent Selling Strategies

1. Visual Merchandising:Silent Selling Strategies An Educational Program for Small Business Owners Glenn Muske, Hong Yu, Mike Woods, and Huan Wang

3. Objectives Help small business owners: • Define visual merchandising • What is it? • Why is it important? • Analyze the elements involved in visual merchandising • Evaluate examples of good visual merchandising practices The GOAL – Impact the bottom line

5. Creativity: The Magic Word in Visual Sales • Mental flexibility • Think options • See the big-picture • Skill in explaining and selling ideas • Intellectual courage • Unique low-cost options

7. Visual Merchandising Defined Everythingthe customer sees, both exterior and interior, that creates a positive image of a business and resultsin attention, interest, desire,and action

9. Visual Merchandising 1. Supports sales- “the silent salesperson” 2. Supports retail strategies 3. Communicates with customers 4. Communicates image 5. Supports retailing trends

11. The elements of visual merchandising • Color • Lighting • Harmony • Balance • Proportion • Rhythm • Emphasis

12. Color Example

14. Where visual merchandising is used? • Exterior – Storefront, streets and city • Interior • Displays • Point of Purchase • Fixtures, equipment & furnishings • Store Layout • Signage • Tradeshows and Fairs • Product packaging and labels

15. Exterior

19. Window Display

21. Display

23. Point of Purchase

24. Fixtures, Equipment & Furnishings

26. Store Layout

28. Signage - Exterior

30. Tradeshows and Fairs

31. Product Packing and Labeling

33. Visual Merchandising for Service Businesses

34. Summary Visual display increases sales! HOW? “Attractive displays attract and stimulate. This, in turn, creates desire and behavior – that of increased sales” Bell & Terrnus, 2002