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Local University: Promoting Best-Practice SEO for Small Business Owners

Join us at Local University to learn about best-practice search engine optimization and how it can benefit your small business. No password required for UofAGuest wifi. Follow along on social media with hashtag #localu. Presentation handouts available for download at localu.org/yeg2015.

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Local University: Promoting Best-Practice SEO for Small Business Owners

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  1. Welcome! • Wifi: • UofAGuest (no password req’d) • Hashtag: #localu David Mihm @davidmihm davidm@moz.com

  2. Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO

  3. Why Edmonton?

  4. Additional thanks to

  5. Final Housekeeping Items • Wifi: UofAGuest (no password) • Hashtag: #localu • Box Lunch (Birds of a Feather) starting at 11:45

  6. Final Housekeeping Items • Presentations available for download at: • http://localu.org/yeg2015 Handouts in Folder

  7. Some Key Terms • SERP – Search Engine Results Page

  8. SERP Anatomy

  9. SERP Anatomy PPC SEO PPC

  10. Some Key Terms • SERP – Search Engine Results Page • SEM – Search Engine Marketing • SEO – Search Engine Optimization • “Natural” or “Organic” results • PPC – Pay Per Click

  11. “Local” or “Pack” Result

  12. Organic vs. Local Two different algorithms… …Local Stack

  13. Terms You Might Not Have Heard Before • URL – “Webpage address” • CMS – Content Management System • HTML • Search-engine friendly code language • Flash • Search engine UNfriendly code languages (usually) • NAP – “Name, Address, & Phone number” • Knowledge Graph/Panel

  14. http://moz.com/learn/local/local-search-terms-glossary More Terms

  15. 4 Horrible SEO Myths and Pitfalls

  16. #1 Myth About SEO • Myth: “I can guarantee you will rank #1 on Google” • Fact(s): • NO ONE can guarantee placement in organic results • Guaranteed placement is Pay Per Click (Google AdWords, for example)

  17. #2 Myth About Local SEO • Myth: “Robo calls: There is a Problem with your Listing” • Fact(s): • Google doesn’t call from any number except theirs. • These are SCAMMERS

  18. Pitfall #1 • Do not build your entire website in Flash – Or Even Parts • The search engines cannot crawl Flash • Flash can be very expensive—usually not the best option for a first website • iPad & iPhone do NOT display flash .

  19. Pitfall #2 • Do not use hidden or hard-to-read text • If it is something worth reading, make it big enough and in high enough contrast to read. • The search engines may penalize or ban you for hiding/obfuscating text.

  20. Aaron, over to you…

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