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The Year in SEO, Marketing, and Moz. - Rand Fishkin, CEO & Co-founder. 5 Big Trends in Web Marketing. #1: Web Marketing is Becoming Brand Dominated. Google’s Preference for Brands is Everywhere. Google’s Preference for Brands is Everywhere. User Behavior is Biased by Branding, Too.
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The Year in SEO, Marketing, and Moz - Rand Fishkin, CEO & Co-founder
User Behavior is Biased by Branding, Too. The domain name (in green) is a big part of how searchers choose what to click.
Want to Win on the Web? Become a Brand People Know, Trust, and Share.
Dramatic Growth Among Web Marketing Practices +63,468(in the last 21 days) +13,656(in the last 21 days)
Fewer Short-Term Tactics that Work at Scale One of my favorite SERPs of the last few years
A Multi-Discipline Approach is More Critical Than Ever I have to put aside my personal biases & preferences to recognize that these channels work together, or they don’t work at all.
Social Media Networks at Scale (25mm+ monthly active users) 225mm 1B 343mm 1.1B+ 250mm 517mm 170mm 130mm 33mm 50mm 25mm 70mm 87mm 25mm 48mm
Referral Data Far too many referral sources are now hiding in this number
And Apps Aren’t Eating Away at Web Use, They’re Merely Becoming Their Own Channel