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Understanding Values and Attitudes in Society

Learn about the importance of values and attitudes in shaping behavior in society. Explore the various categories of values and understand how beliefs and norms influence our actions.

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Understanding Values and Attitudes in Society

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  1. DEFINITIONS • Values • Value system Viewgraph #9-1

  2. ARMY VALUES L - Loyalty D - Duty R - Respect S - Selfless-service H - Honor I - Integrity P - Personal Courage Viewgraph # 9-2

  3. THE CATEGORIES OF VALUES • Personal • Social • Political • Economic values • Religious • Socialization Viewgraph #9-3

  4. ATTITUDE A state of mind or feeling with regard to some matter Viewgraph #9-4

  5. CHARACTERISTICS OF AN ATTITUDE • Difficult to measure • May create inflexibility and stereotypes • Often indicated by behavior • Formed largely from the continuous process of socialization • Positive or negative implications • Usually are not easily changed Viewgraph #9-5

  6. BEHAVIOR Behavior is the manner of conducting oneself. The response of an individual or group to it’s environment. Viewgraph #9-6

  7. BETARI BOX MODEL MY ATTITUDE AFFECTS AFFECTS YOUR BEHAVIOR MY BEHAVIOR AFFECTS AFFECTS YOUR ATTITUDE Viewgraph #9-7

  8. WAYS TO REDUCE COGNITIVE DISSONANCE • Avoidance • Denial • Change Viewgraph #9-8

  9. BELIEFS Beliefs are assumptions or convictions you hold as true about some thing, concept or person NORMS Norms are the rules or laws normally based on agreed upon beliefs and values that members of a group follow to live in harmony Viewgraph #9-9

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