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PRODUCT-MARKET STRUCTURE ANALYSIS

Partitioning Present (and Potential) Products into a hierarchical market arrangement to display relationships among product classes, product forms, and brand assists in assessing opportunities. The concept is called… . PRODUCT-MARKET STRUCTURE ANALYSIS .

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PRODUCT-MARKET STRUCTURE ANALYSIS

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  1. Partitioning Present (and Potential) Products into a hierarchical market arrangement to display relationships among product classes, product forms, and brand assists in assessing opportunities. The concept is called… PRODUCT-MARKET STRUCTURE ANALYSIS

  2. PRODUCT – MARKET STRUCTURE FOR HOME LAUNDRY PRODUCTS Total Laundry Products Additives Detergents Liquid Powder Bleach Softeners Pre-Soak Washer Dryer Hot Water Cold Water Chlorine Non- Chlorine

  3. Product-market structure also provides a framework for assessing “market or category” size or potential using different variations of the CHAIN RATIO METHOD …..Which involves multiplying a base number by several adjusting factors that are believed to influence market or sales potential

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