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Taipei 27.9.2006

Nano Textiles: More then a marketing effect?. Taipei 27.9.2006. GFIP: Structure and Team. Global Fabric Innovation Pool is owned by a team of Swiss, German and Taiwanese shareholders with international finance/tax, fabric production, garment production, garment agency and consulting background.

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Taipei 27.9.2006

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  1. Nano Textiles: More then a marketing effect? Taipei 27.9.2006

  2. GFIP: Structure and Team • Global Fabric Innovation Pool is owned by a team of Swiss, German and Taiwanese shareholders with international finance/tax, fabric production, garment production, garment agency and consulting background. Taipei 27.9.2006

  3. Hype? Taipei 27.9.2006

  4. The business opportunity of nanotechnology of textiles • Nano Textiles: • More then a marketing effect? • More then a hype? • More then a niche market? Taipei 27.9.2006

  5. Application? Taipei 27.9.2006

  6. Nanotechnology of textiles can be used in several areas: • Fashion Garments • Functional Garments • Technical textiles • Medical textiles Taipei 27.9.2006

  7. Requirements? Taipei 27.9.2006

  8. Innovation is not enough • In todays business a wide range of criteria must be fulfilled to match the requirements of: • Brands and retailer • consumers Taipei 27.9.2006

  9. Sourcing criteria for brands and retailer Price Sampling Service Quality Creativity Innovation Punctuality Producer Understanding customer needs Leadtime Eco performance Flexibility in order volumes Social performance Taipei 27.9.2006

  10. Supply Chain and Innovation Taipei 27.9.2006

  11. Buying criteria for consumer Price Design-Fashion Quality Comfort Consumer Function Availability Eco Aspects Product safety Social Aspects Taipei 27.9.2006

  12. Buying criteria for consumer Question: What do you consider when you buy clothes? (in % - more than one answer possible) Taipei 27.9.2006

  13. Benefits? Taipei 27.9.2006

  14. Potential benefits for customers: • Comfort • Touch • body climate • moisture management Taipei 27.9.2006

  15. Potential benefits for customers: • Protection • Weather • Rain, snow • Temperature, high-low • Wind • sun • air pollution • Electro smog Taipei 27.9.2006

  16. Potential benefits for customers: • Environmental aspects • Eco-friendly products and production Taipei 27.9.2006

  17. Potential benefits for customers: • Health aspects • anti bacteria • skin friendly • No harmful substances Taipei 27.9.2006

  18. Health aspects of nano technology • Nano structure might cause health problems • Nano particles could pass lung and skin and get into the human body • Consumers in Europe are concerned about health aspects • Special potential risks selling to United States Taipei 27.9.2006

  19. Potential benefits for customers: • Design aspects • optical effects • surface of fabrics Taipei 27.9.2006

  20. Products? Taipei 27.9.2006

  21. Potential new products • “Nano” yarns where the function is fundamental part of the yarn • Superlight fabrics • “real breathable” fabrics • Durable and efficient water repellent finishing (matching real weather conditions not just the spray test) • Permanent easy cleaning and non ironing finishing (washing at 20°C; energy and water savings) Taipei 27.9.2006

  22. Future options Taipei 27.9.2006

  23. Future options • Garments with active protection • Garments which react on surrounding conditions • Garments with active health protection Taipei 27.9.2006

  24. Communication? Taipei 27.9.2006

  25. Innovation needs communication Taipei 27.9.2006

  26. Conclusion • To benefit from nano technology in textile business we need: • Innovative product that satisfies customer needs and wishes • Sales strategy towards brands and retailer • Marketing strategy to create awareness Taipei 27.9.2006

  27. Thanks for your attention Taipei 27.9.2006

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