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1. Does branding increase sales? In short YES. But I’m not going to say “yes” and just leave it like that, keep reading if you want more info. One great example is water. Water tastes the same yet there are so many brands out there, why? Well the answer is simple, people like to purchase their favorite brands. You have your standard clear water bottle sitting on the shelf and then you have a very well-presented water bottle with a gripping colour scheme and it looks great. People who can afford both bottles will most likely go for the better presented one, why? The same reason you like candles on a cake, the cake will taste exactly the same if candle were not there but you get a better feeling or stronger emotion when the cake it lit with a candle. Here’s one thing you weren’t taught in business school “people don’t buy with logic, they buy with emotion and justify with logic” Lesson today is branding can make you a lot of money. If you’re interested in branding in your sign and you happen to live in the UK and more specifically a city named Lincoln then there is a brilliant shop named Showcase Signs and it’s where your big competitors go to get their signs made. So if you live in Lincoln and have a business then make sure to go and get a sign made by them. You will not be disappointed.