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Magic Light: Life in Color by Philips

Magic Light: Life in Color by Philips. Yayi Wang, Biru Zhao, Yuting Xi, Meiqing Huang, Michael Richmond. Product: Magic Light LED Changing color Creating atmosphere Different sizes For party and daily life Fashionable look Environmental friendly. Macro environment:.

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Magic Light: Life in Color by Philips

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  1. Magic Light: Life in Color by Philips Yayi Wang, Biru Zhao, Yuting Xi, Meiqing Huang, Michael Richmond

  2. Product: Magic Light LED Changing color Creating atmosphere Different sizes For party and daily life Fashionable look Environmental friendly

  3. Macro environment: • Physical environment (Energy Conservation) • Demographic forces (Age and Urbanized) • Sociocultural forces • Science and technology forces

  4. Target Information • Data about our target market Teenagers and young adults Mostly high schoolers and college bound persons, who are looking for the next technology niche

  5. SWOT • Strengths: Customizible, Energy Efficient, computer operated • Weaknesses: Price, • Opportunities: Untapped market for light projection devices • Threats: Similar novelty items

  6. Market Strategy • In store displays • Television commercials • Magazine ads in popular teen magazines

  7. Opportunities: • large demand in family market • entertainment places' nessarcy equipments • Objective: • To occupy the market quicky and creat the good • impression in consumers.

  8. Place • technoligal stores and exclusive shops in the big citys • the stores surrounded to the universties and collesges • shopping websites

  9. Promotion strategy: Advertising on TV Internet advertising Product Slogan “life in color” Color change to blue: the room with sea. Choose purple, the room with lavender. Choose pink, the room with hellokittys.

  10. Promotion strategy: Publicity: sponsor for pub business Publish on home magazines Present the billboards on furniture shopping centre Display by the showgirls Sales promotion: strengthen sales consulting and perfect the after service for the VIP customers

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