New Analytical Products of the ITC In cooperation with OECD, UNSD and WTO

1. Market Analysis Section 6th OECD International Trade Statistics Expert Meeting (ITS) New Analytical Products of the ITCIn cooperation with OECD, UNSD and WTO Friedrich von Kirchbach Chief, Market Analysis Section, ITC Paris, 13 September 2005

2. UNCTAD WTO What Is ITC? • Technical cooperation arm of UNCTAD and the WTO • Mission and goals: • to support developing countries and transition economies, in particular their trading sectors, in their efforts to achieve sustainable development • to assistgovernments in formulating policies to take advantage of the global trading system • to provide enterprise-oriented capacity building for trade promotion and export development • ITC deals specifically with the operational aspects of trade promotion and export development ITC New Analytical Products of the ITC

3. Financial Management Section General Services & Publications Section Info. Technology Services Section Human Resources Section ITC Organizational Chart OFFICE OF THE EXECUTIVEDIRECTOR DEPARTMENT OF OPERATIONS DIVISION OF TRADE SUPPORT SERVICES DIVISION OF TECHNICAL COOPERATION COORDINATION DIVISION OF PRODUCT AND MARKET DEVELOPMENT DIVISION OF PROGRAMME SUPPORT Trade in Services Section E-Trade Dev. Unit Office for Inter-Regional Programmes Business Advisory Services Section Office for Arab States Europe and the CIS Market Development Section Market Analysis Section Enterprise Management Development Section Office for Asia-Pacific, Latin America and the Caribbean Trade Information Section International Purchasing and Supply Management Section Office for Africa New Analytical Products of the ITC

4. The Market Analysis Section at ITC • Part of the Division of Product and Market Development at the International Trade Centre UNCTAD / WTO • Produces and disseminates tools for market research and trade analysis for exporters, importers and trade support institutions, and provides capacity building to help users make the most out of them New Analytical Products of the ITC

5. Questions of our partners: • National perspective: Positioning in international markets • Where is our competitive advantage? What are the most promising markets for our exports? What should be the priorities for trade promotion? • Trade policy perspective: Market Access • What are the trade barriers we face? What are the scenarios? • Company perspective: Market intelligence • What are the latest market developments? Who are potential business partners? New Analytical Products of the ITC

6. TradeMap Product Map Country Map Market Access Map MAS Products and Services Combining web-based tools focused on the needs of exporters . . . . . . . with training courses that quickly positions partners to use them. New Analytical Products of the ITC

7. ITC’s Market Analysis Tools Country Map TradeMap Market Access Map Product Map New Analytical Products of the ITC

8. Select your country here http://www.intracen.org (click on countries ) New Analytical Products of the ITC

9. Wide range of analytical and informationtools New Analytical Products of the ITC

10. Country Map - applications: • Strategy design and export diversification: • Viet Nam, Senegal, UAE, Mongolia, Malaysia • Promotion of South-South trade: • Exports of SADC and SACU • Investment targeting: • Egypt and selected other African countries • Assessment of trade performance: • LDCs • Global competitiveness assessment: • World Economic Forum New Analytical Products of the ITC

11. The Global CompetitivenessReport 2001 – 2002 World Economic Forum New Analytical Products of the ITC

12. Our Tools Support Analysis At Four Levels Country Map TradeMap Market Access Map Product Map New Analytical Products of the ITC

13. The Characteristics of TradeMap • Based on COMTRADE, the United Nations Statistics Division database • Covers 90% of world trade reported by 115 trading nations • over 5,000 Harmonized System products at HS6 level • Over 200 countries and territories • Includes non-reporting countries using mirror statistics • Statistics for over 30,000 products at tariff-line level for 34 countries (>60% of world trade) • Incorporating UN TARMAC (formerly known as TRAINS) • In cooperation with UNCTAD, WTO and additional information on more than 160 countries New Analytical Products of the ITC

14. TradeMap Homepage Click here to access TradeMap New Analytical Products of the ITC

15. TradeMap – Selection menu Imports or Exports Product Selection Country/Region selection Partner country selection New Analytical Products of the ITC

16. World Importers of Cardamom Unit Value Growth rate Countries Global market share Value Quantity Tariff and Non-Tariff Barriers New Analytical Products of the ITC

17. Tariff Barriers Non-Tariff Measures Access barriers to Pakistan’s market New Analytical Products of the ITC

18. Assess the competition in your export markets New Analytical Products of the ITC

19. List of importing countries for a product from Guatemala New Analytical Products of the ITC

20. Trade data over five years New Analytical Products of the ITC

21. At the 9 digit level Mangoes imported by Japan at the tariff line level New Analytical Products of the ITC

22. Analyse potential for bilateral trade Select your countries/regions New Analytical Products of the ITC

23. Existing and potential trade between Tanzania and United Kingdom at the HS 6 digit level New Analytical Products of the ITC

24. ITC’s Market Analysis Tools Country Map TradeMap Market Access Map Product Map New Analytical Products of the ITC

25. Product Map: • Presenting on a single Web site extensive trade data and market intelligence specifically designed for firms active in international trade. New Analytical Products of the ITC

26. Get the business contacts Go in-depth: Find out more on the market Initial commercial links Networking tools Analyze the market Qualitative Analysis Market Intelligence Tools Quantitative Analysis Market positioning tools Product Map Learn and apply the trade practices Define the product to trade and its uses New Analytical Products of the ITC

27. Musical Instruments • Nuts • Oilseeds and products • Optical and precision instruments, spectacles and glasses • Packaging materials • Paper and printing • Perfumery, cosmetics and toiletries • Pets, pet food and accessories • Pharmaceutical and medicaments • Photo - cinematographic film • Plastics and plastic products • Precious, semi-precious stones and jewellery • Rubber and rubber products • Specialty Food Products • Spices and culinary herbs • Sports wear, sports and leisure goods • Stationery, office machine and supplies • Sugar, molasses and sugar confectionery • Tea and tea products • Telecommunications equipment • Textile fibres, fabrics and specialty textiles • Toys and games • Transport equipment • Wood and wood products • Agricultural machinery • Animal feed • Art, collection, decoration and cultural goods • Automotive components and accessories • Beverages • Carpets and wall covering • Cellulose derivatives and specialties • Cereals and cereal products • Chemicals • Cleansing and polishing preparations • Clocks and watches • Clothing and accessories • Cocoa and cocoa products • Coffee and coffee products • Colouring substances • Construction materials • Cut flowers and ornamental plants • Dairy products • Electrical machinery and equipment • Electronic equipment and components • Engines and motors • Fertilizers and plant protection products • Fishery products • Food ingredients • Footwear • Fragrances and flavours • Fruit and vegetable juices • Fruit and vegetables • Furniture and components • Glass and glass products • Gums, resins and extracts • Hand tools • Hides, skins, furskins and leather • Honey and apicultural products • Household and furnishing textiles • Household utensils and appliances • Image and sound equipment and accessories • Industrial machinery and equipment • Lamps, lighting and visual signaling equipment • Leather products • Live animals • Machine tools • Measuring, checking and precision instruments • Meat and animal products • Medicinal plants • Metal and metal products • Mineral and mineral products • Medical and laboratory equipment and instruments Fruit and vegetables Coffee products Plastic products Wood products Footwear Automotive components Clothing New Analytical Products of the ITC

28. Market Intelligence Networking Tools Published market research, links to information sources and to ITC’s trade inquiry service • World trade flows • Best performing countries • Best performing product segments Create company storefronts & identify business contacts Networking facilities New Analytical Products of the ITC

29. Market Studies Bibliography and option to download or print directly Market Studies New Analytical Products of the ITC

30. Smart Links • Gateway to Market • Information on the Web : • Trade events • Packaging • Standards • News… New Analytical Products of the ITC

31. Market News Services New Analytical Products of the ITC

32. ITC’s Market Analysis Tools Country Map TradeMap Market Access Map Product Map New Analytical Products of the ITC

33. MAcMap Homepage Type your username, password and click on ‘login’ http://www.macmap.org New Analytical Products of the ITC

34. MAcMap database A quick tariff search for companies

35. European trade policy – preferential agreements G.S.P. Bilateral L.D.C. Nepal Sri Lanka Afghanistan Albania Andorra Malaysia Bangladesh A.C.P. Armenia Macedonia Cambodia Mexico Yemen Maldives Georgia Lesotho Cape Verde Croatia Togo India South Africa Bhutan Samoa Bulgaria Botswana Argentina Ethiopia Bosnia Ctrl. Afr. Rep. Senegal Laos Sao Tome Romania Zambia Myanmar Tuvalu Angola Burkina Faso C.A.C.M. Honduras Tonga Madagascar Benin Kiribati El Salvador Sudan Guatemala Solomon Isl. Nicaragua U.S. Eq. Guinea Uganda Costa Rica E.E.A. Malawi Vanuatu Mali Countries Fighting Drugs Gambia Comoros Haiti Guinea-Bissau Norway Burundi Pakistan Iceland New Zealand Somalia Niger Rwanda Tanzania Guinea Mauritania Liechtenstein Eritrea Bolivia Chad Hong Kong Liberia Sierra Leone Mozambique Djibouti Ecuador E.F.T.A. Switzerland Andean Group Venezuela Kenya Peru Zimbabwe Suriname St. Lucia Seychelles Colombia Dominica M.F.N. W.T.O. Congo Barbados Nauru Dominican Rep. Antigua Korea, Rep. Australia Namibia Gabon Cuba U.A.E Kyrgyzstan Cook Isl. Swaziland Congo Dem.Rep. Jamaica Cameroon Qatar Canada Trinidad Guyana Taiwan Indonesia Chile Palau Mauritius Thailand St. Vincent Bahrain Micronesia Ghana Grenada Tokelau Uruguay Macao Singapore Brunei Marshall Isl. Ivory Coast Nigeria Japan Kuwait Brazil Papua Oman Montserrat Belize Mongolia Bermuda Niue St. Kitts Israel Morocco Bahamas Fiji Moldova Egypt Panama Turkey China Uzbekistan Tunisia Yugoslavia Philippines Paraguay Jordan Belarus Korea, Dem. Rep. Kazakhstan Palestine Russia Iran Syria Algeria Vietnam Libya Lebanon Saudi Arabia Iraq East Timor Gibraltar Greenland Turkmenistan Tajikistan Euromed Aruba Ukraine Anguilla M.F.N. Azerbaijan

36. Arab Countries’ Agreements Iraq Sudan Arab League Djibouti Comoros Somalia Syria Lebanon Palestine Yemen United Arab Emirates Mauritania Bahrain Libya Kuwait Algeria UMA GCC Qatar Oman Morocco Saudi Arabia Tunisia Egypt Accord d’Agadir Jordan New Analytical Products of the ITC

37. General features of MacMap • WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 170 countries to the products exported by over 200 countries and territories. • WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs; specific tariffs; tariff quotas; and antidumping duties • PREFERENCES: Covers most bilateral and regional agreements. Rules of Origin and Certificates of Origin are also included for most agreements. • ANALYTICAL FLEXIBILITY: Permits any analysis: by region, by economic sector or by measure New Analytical Products of the ITC

38. MAcMap: Sources of Data • Market Access Map is continuously updated. Data is collected from: • Applied Tariffs:national sources and the UN Tariff and Market Access Database (UN TARMAC) of ITC and UNCTAD. • Bound Tariffs: Consolidated Tariff Schedule of the WTO. • Preferential tariffs: regional and bilateral trade agreements. • Applied Tariff Quotas:national sources covering multilateral, regional and bilateral tariff quota agreements. • Anti-dumping duties:notifications to WTO regarding anti-dumping duties and ITC collection directly from some countries. • Complementary trade datais collected from diverse sources: • national statistical offices or customs organizations • COMTRADE database of the United Nations Statistics Division (UNSD) New Analytical Products of the ITC

39. Current collaborations using Market Access Map • IMF – Report on Market Access for Developing Countries • Market Access Map, UNCTAD and WTO collaborating with UNDP on Millennium Development Goals • GTAP (Global Trade Analysis Project) – a collaboration of Market Access Map and CEPII • UNCTAD – Report on Least Developed Countries New Analytical Products of the ITC

40. Currently in development:Investment Map • Integrates FDI flows and stocks, exports and imports, tariff, bilateral investment treaties and derived indicators • Customizes data by reporting country, partner and industry • Presents data and analysis in multi-functional dimensions and graphs (maps, charts, figures) • Links to related resources of UNCTAD and ITC • UNCTAD’s World Investment Directory, Investment Compass • UNCTAD FDI statistics (www.unctad.org/fdistatistics) • ITC web-based tools (Country Map, www.intracen.org/countries) New Analytical Products of the ITC

41. Sources of Data and Geographical Coverage • Collaborating partners • foreign direct investment: UNCTAD • trade data: COMTRADE (United Nations Statistics Division) • tariffs: Market Access Map (ITC / UNCTAD / WTO) • Multilateral Investment Guarantee Agency (MIGA) • World Association of Investment Promotion Agencies (WAIPA) • Coverage • FDI data by sector covering all activities (goods & services) in approximately 80 countries • trade and tariff data covering some 140 countries, at the sector and the product level (more than 5,000 product items), data on services is not yet included New Analytical Products of the ITC

42. Investment Map Homepage http://www.investmentmap.org New Analytical Products of the ITC

43. Click on the cross to expand Investment Targeting: Priority sectors (Brazil) New Analytical Products of the ITC

44. Competitor countries: Motor vehicles New Analytical Products of the ITC

45. Underachievers Champions Champions Achievers in adversity Declining sectors Investment Map: example of graphics New Analytical Products of the ITC

46. Adding value with market analysis tools • Efficient access to information allows for more resources to be allocated to analysing and interpreting information. • Successful enterprises need help with « processing » information and are willing to pay for it if usefulness is demonstrated. • ICTs allow for analytical content to be transfered as easily as information. • ITC databases will not answer all possible questions from exporters, but do point in the right direction • Downloadable data allow for more detailed analysis or « processing » using common software such as Excel or Word. • In globalized environment role of associations should change from information provision to information synthesis. New Analytical Products of the ITC

47. Capacity-building programmes • Designed to train market analysts, policy-makers and export-oriented managers, both in the public and private sectors on: • How to use the « maps » and take advantage of their features • How to prepare insightful and high-impact market profiles • Understanding information on market access barriers and trade flows • Incorporating qualitative elements to quantitative analyses • Evaluating and pursuing export opportunities • Incorporating effective market research and analysis in the formulation of successful export strategies New Analytical Products of the ITC

48. SPECIALIZED WORKSHOPS Market Access Negotiations Training of Trainers Trade in Services Statistical Analysis Export Marketing Preparation of Market Profiles Workshops and Programmes Introduction to Market Analysis Tools MULTIMODULAR PROGRAMMES Strategic Thinking (sector-oriented) Business Clinics and Mentoring Export Management New Analytical Products of the ITC

49. Our vision: To enable policy makers, trade negotiators and the business communities in all countries to be able to use our services whenever and wherever they need. • For more information, please contact us at ITC or under MAS@intracen.org New Analytical Products of the ITC