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Culture. Joshua Phelps February 28 th 2005. Lecture Outline. Introduction to Culture Culture and Social Psychology Social Psychological Concepts and Variations across Cultures Acculturation My Research Conclusion. Exam Question.
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Culture Joshua Phelps February 28th 2005
Lecture Outline • Introduction to Culture • Culture and Social Psychology • Social Psychological Concepts and Variations across Cultures • Acculturation • My Research • Conclusion
Exam Question • Sammenlign individualistiske og kollektivistiske kulturer med utgangspunkt i ulike sosialpsykologiske fenomener.
What is Culture? • The shared way of life of a group of people, including their artifacts (such as social institutions and technology) and their symbols (such as communications and myths) (Berry et al., 2002).
Culture and Psychology • Questions (Hogg & Vaughan, 2005) • Are Western psychological theories valid in other countries? • Are there psychological constructs that are culture specific? • How can we evolve a psychology with universal relevance? • Types of Psychologists dealing with Culture • Cross-Cultural • Cultural • Intercultural
Universal vs. Culture-Specific Behavior • Etic-emic distinction • Etic Approach (Universal Constructs) • Emic Approach (Culture Specific)
Universals • Berry et al. (2002): Positions, roles, sanctions, norms • Aberle (1950): Prerequisites of Society
Universals • Fiske (1993): Relational Theory • Communal Sharing • Authority Ranking • Equality Matching • Market Pricing
Cultural Variations in Behavior • Norms • Greetings • Eating Habits • Dress • Amae: Japanese passive love • Emic Construct
Culture and Social Psychology • History of Neglect • Culture Bound • Culture Blind
Culture and Social Psychology • The Cultural Matrix of Social Psychology (Fiske, Kitayama, Markus, & Nisbett, 1998) • Culture Essential for Survival • Psychological Processes Linked and Bound to Culture • Matrix Figure
Values • Hofstede (1980) • Power Distance-Egalitarianism • Uncertainty Avoidance • Masculinity-Feminity • Individualism/Collectivism • Schwartz (1992 & 1997) • Openness to Change vs. Conservatism • Self-Enhancement vs. Self-Transcendence
Individualism/Collectivism • Individualism: societal structure and world view in which people prioritize standing out as an individual over fitting in as a group member • Collectivism: societal structure and world view in which people prioritize group loyalty, commitment and conformity, and belonging and fitting-in to groups over standing out as an isolated individual
Break Exercise • Hvem er jeg? • 5 sentences to describe yourself
Hvem er jeg? • Western Independent Self • I am optimistic. • Interdependent Self • I am Josh’s friend. • I play football on weekends
Cultural variations in social psychological principles • The Self • Markus and Kitayama (1991): Independent vs. Interdependent Self • Figure • Evaluation and Self Esteem • Attribution
Cultural variations in social psychological principles • Conformity • Prosocial Behavior • Cognitive Dissonance
What Happens when Cultures Meet? • Intercultural Contact • Acculturation • Changes in a cultural group or individual as a result of contact with another cultural group (Berry et al., 2002)
Acculturation Strategies • Individual Strategies • Assimilation, Integration, Marginalization, Separation • Societal Strategies • Melting Pot, Multiculturalism, Marginalization, Exclusion • Figure
Other Issues and Intercultural Contact • Culture Change and Cultural Diversity • Intercultural Conflict • Identity, Identity Confusion, and Identity Threat • Intergroup Behavior • Stereotypes and Prejudice • Discrimination
Video • Bend it Like Beckham
My Research Involvements • Master’s Dissertation: Resistance to Persuasion: Principle of Social Proof • Attitudes toward Illegal Immigrants • Ideology and Language in the Public Discourse • Acculturation Strategies among Pakistani immigrants
Conclusion • Culture • Interest in Social Psychology • Feedback
Questions • joshph@psykologi.uio.no • For Exam or Future
Sources • Hogg & Vaughan (2005). Social Psychology • Berry, Poortinga, Segall, & Dasan (2002). Cross-Cultural Psychology. Research and Applications. • Fiske et al. (1998). The Cultural Matrix of Social Psychology