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Sales lift through Webshop Admin

Network Information Services Technology Forum. Sales lift through Webshop Admin. Admin Configuration & Review DCF Configuration Standard Configuration Advanced Configuration Dynamic Display Non Application Demo – Catalog & ADMIN DCF Lost Sales Configuration How we track Reporting

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Sales lift through Webshop Admin

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  1. Network Information Services Technology Forum Sales lift throughWebshop Admin

  2. Admin Configuration & Review • DCF Configuration • Standard Configuration • Advanced Configuration • Dynamic Display • Non Application Demo – Catalog & ADMIN DCF • Lost Sales • Configuration • How we track • Reporting • VI Overview • Distributor Reporting • eBay Link Overview Agenda

  3. DCF Sells parts • DCF configurations are critical to your parts sales. • A good DCF sells parts! • A bad DCF is a lost sale! • DCF’s control what parts your customers can see in WebShop • WebShop is ecommerce and its DCF should not be the same as your business system. Your counter staff as the expertise to deal with a more complex catalog result set. • If your customers can’t easily identify the part they need they won’t buy. • Maintaining DCF’s is critical to your eBusiness success.

  4. Don’t give customers this impression

  5. Two types of users • Counter Person • Parts professional • Need to see everything • All parts, all lines • Product/inventory from “secondary” source • More familiar with primary lines, product cadence, specialty lines • WebShop User • Service professional • Present product offering in an organized fashion • Don’t “show” items you don’t stock or specialty lines that have holes in them

  6. MFG Line Selection

  7. Supplier Line Code Assignment

  8. Group/Subgroup Assignment

  9. ADVANCED DCF CONFIGURATIONS

  10. PART TYPE FILTERING • Only show part brands or grades that you stock eliminating screen clutter and miss-ordered parts. • Clean, Clear Results increase the likelihood of a SALE. • Faster Results

  11. PART TYPE FILTERING Catalog Part Type MFG Part Types

  12. PART TYPE FILTERING

  13. Alternates • Review use of Alternates • Less is more • Use the link option as to not confuse the user when many alternates • Too much choice and confusion can lead to No Sale.

  14. Customize your Catalog Result with Dynamic Display/Multi DCF

  15. DCF/Catalog Result use to be a 1 Size Fits All or 1 Result Serves All Dynamic DCF breaks the 1 for all sales barrier Dynamic DCF is a sales tool that allows you to create an unlimited number of DCF’s that alter the catalog display dynamically on each lookup. Dynamic DCF Filters allow you to drive results by: Vehicle Make/Model Customer Type National Account Any Combinations of the above. Dynamic Catalog DCF Display

  16. Dynamic Display Filters Filter 1 National Account Name It Filter 2 Customer Type Filter 3 Make & Model

  17. Drive brands to Fleet Customers Dynamic DCF Example

  18. Drive brands for Asian Vehicles vs. Other Makes Dynamic DCF Example

  19. Dynamic DCF Result

  20. Dynamic DCF Result

  21. New WHI Catalog UI • Items not driven by a vehicle • New dynamic interface • Easy drill in for result • Indexed Searches • User Selected Favorites • Specials Non Application Catalog Demo

  22. Non Application Catalog Demo • Catalog • Non App DCF

  23. Lost Sales Configure & Report

  24. Improve sales by ensuring you have the right parts in the right locations based on customer demand • Shows customer demand by tracking stockchecks and catalog lookups • Run at regular intervals- weekly, monthly • Filter by unique number of customers requesting an item • Look at Integrated Buyer’s Guide data to help make stocking decisions Lost sales best practices

  25. Distributor Configuration

  26. In Catalog dropdown

  27. In Catalog Button

  28. Also in Stock check

  29. Lost Sales Admin

  30. How we calc

  31. Lost sales

  32. Lost sales

  33. Lost sales

  34. Lost sales

  35. Lost sales

  36. Lost sales

  37. VI - Virtual Inventory Overview

  38. VI automates the Special Order Process • VI connects Enabled Buyers and Sellers that want to do business with each other without having to manually process special orders over the phone improving efficiency, reducing cost and increasing Margin VI – Why should I enable?

  39. Increase incremental Sales Opportunities • Capturing more Special Orders saying “Yes” more • Increase Inventory “Virtually” • Increase Customer Loyalty • Keep Customers in your site • Provider better Service Levels than your competitor With VI you will…

  40. Clearly define how you handle special orders today. • We can only automate an existing process. • Certain product categories are better than others • Special Order is all about Service Levels • Increased shipping and handling costs may apply • Default Ship times may need to be Next Day or 2 Day • Buyer and Seller may have to manually standardize shipping cost until shipping vendor integration is possible VI – Have a plan

  41. VI Directory • View Available Lines • Make Contact • Self Activate • Configure Branches • Lead Time Setup & Expectations • Virtual Branches • MFG Line Control Full admin to enable

  42. Monthly Averages • 10,000 Stock Checks • 343 Orders • 2 Line Item Average • $62 Per Line Item • 1200 Selling Branches Live VI Seller ROI

  43. Monthly Averages • 8900 Stock Checks • 300 orders to sellers • Average Line Item $57. • 300+ Branches available to Buy from VI Buyer ROI

  44. Distributor Reporting

  45. Tracks & Reports Branch Activity • Tracks & Reports VI Activity • Tracking and Reporting Monthly • Total $ • # Orders • #Lines • Stock Checks • Users Distributor reporting

  46. New Dashboard overview

  47. One Click Drill In • Daily Activity with User Activity Drill in • Account Activity • User Activity • Valuable Info for watching trends, customers & sales Drill In Reporting

  48. Questions

  49. eBay Link Review

  50. THANK YOU! Network Information Services Technology Forum

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