Clydesdale Brotherhood

1. Clydesdale Brotherhood Kelsea Young

2. What is it selling? • Friendship, brotherhood and love • Bringing people together • It allows audience to get emotional • Usually tries a different way such as using women as sex objects or making it comical

3. Music and visuals • The music gives off a nostalgic feeling • At the end the music ends on a high note which incorporates with the horse and owner reuniting • The brotherhood that forms from the horse and the owner allows the audience to relate • Draws audience in because most people have experienced goodbyes before

4. Rhetorical means • They want the audience to connect • May not be ethical but they audience is not watching the ad thinking that Budweiser will bring a loved one back or form a friendship • The audience will want to buy the beer because whenever it is being consumed it will remind them of the commercial and a time when they were as happy as the owner and the horse

5. Summary • Sells their product in a way that makes it so people do not even realize they are trying to sell beer. • If the audience gets into a commercial so much that it causes them to get emotional there is more likely of it being a hit • Although it might not be ethical that a friendship is formed from Budweiser it still persuades the audience to think so. http://www.youtube.com/watch?v=wPG7PcI67dE