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Clydesdale Brotherhood

Clydesdale Brotherhood. Kelsea Young. What is it selling?. Friendship, brotherhood and love Bringing people together E motional Usually tries a different ways to sell product. Music and visuals. The music gives off a nostalgic feeling

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Clydesdale Brotherhood

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  1. Clydesdale Brotherhood Kelsea Young

  2. What is it selling? • Friendship, brotherhood and love • Bringing people together • Emotional • Usually tries a different ways to sell product

  3. Music and visuals • The music gives off a nostalgic feeling • At the end the music ends on a high note which incorporates with the horse and owner reuniting • The brotherhood that forms allows the audience to relate • Draws audience in because most people have experienced goodbyes before

  4. Rhetorical means • They want the audience to connect • May not be ethical but persuadesaudience to think so • The audience will want to buy the beer because whenever it is being consumed it will remind them of the commercial

  5. Summary • Sells their product in a way that makes it so people do not even realize they are trying to sell beer. • If the audience gets into a commercial so much that it causes them to get emotional there is more likely of it being a hit • Although it might not be ethical that a friendship is formed from Budweiser it still persuades the audience to think so. http://www.youtube.com/watch?v=wPG7PcI67dE

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