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2013 Viewing Trends Overview

2013 Viewing Trends Overview. Total Viewing 2013. Irish adults aged 15+ watched TV for an average of 3 hours and 28 minutes each day in 2013 91% (3hrs 10 mins) of this viewing was live with the other 9% (18 mins per day) time shifted.

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2013 Viewing Trends Overview

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  1. 2013 Viewing Trends Overview

  2. Total Viewing 2013 Irish adults aged 15+ watched TV for an average of 3 hours and 28 minutes each day in 2013 91% (3hrs 10 mins) of this viewing was live with the other 9% (18 mins per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  3. Average Minutes Viewed Daily 2013 Housekeepers watched in excess of 4 hours of TV daily in 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  4. TV Viewing Live v Time shift Year on Year 2013 v 2012 PVR Ownership Sept 2012 45% Sept 2013 55% Despite the strong growth in PVR ownership. People still prefer to watch TV Live. The % of live TV viewing has remained static year on year even amongst the younger audiences. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  5. Weekly reach of TAM Ireland subscribing channels 2013 TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 88% of ABC1 adults and 82% of 15-34 yr olds each week in 2013. Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

  6. Total Commercial Impacts 2013 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

  7. Average Number of Commercial Spots seen per Day 2013 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

  8. Top 10 Advertisers 2013 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

  9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ 2013 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National

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