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THE NEW LANDSCAPE OF TELEMARKETING

THE NEW LANDSCAPE OF TELEMARKETING. Myth #1: Telemarketing is a last ditch effort Reality: Telemarketing is the #1 source in B2B marketplace. Myth #1: Telemarketing is a last ditch effort. Myth #2: Recording reduces response rates and alienates subscribers Reality:

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THE NEW LANDSCAPE OF TELEMARKETING

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  1. THE NEW LANDSCAPE OF TELEMARKETING

  2. Myth #1: • Telemarketing is a last ditch effort Reality: • Telemarketing is the #1 source in B2B marketplace Myth #1: • Telemarketing is a last ditch effort

  3. Myth #2: • Recording reduces response rates and alienates subscribers Reality: • Recording increases response rates with less complaints vs PIQ Myth #2: • Recording reduces response rates and alienates subscribers

  4. Myth #3: • Recording increases costs Reality: • Telemarketing + reputable vendors = NO ADDITIONAL COSTS Myth #3: • Recording increases costs

  5. How will recording help me? • Integrate other products into one call • Email Newsletters • Conferences & Trade Shows • Editorial Feedback

  6. How will recording help me? 2. Sales Strategy & Competition

  7. How will recording help me? 3. Cost savings • Multiple responses • Multiple magazine/product offers • Targeted scripting • Reduced audit confirmations

  8. How will recording help me? 4. Accountability & peace of mind

  9. How can I prepare for 1/1/08? • To protect yourself, do what BPA will do • After file received, randomly select 50 records • Ask company to provide recordings w/in 3 days

  10. QUESTIONS?

  11. Diza BurnettDirector of Business Development dizaburnett@americanpacesetters.com Tel: 917-658-3918

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