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Member Reception Evening April 15, 2012. Confidential Information - Explicitly for Members Only. Agenda Opening Remarks Our Great Staff Financials Club Pictures Strategic Plan Closing Remarks Questions !. Why did we call this meeting tonight?
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Member Reception Evening April 15, 2012 Confidential Information - Explicitly for Members Only Confidential Information - Explicitly for Members Only
Agenda • Opening Remarks • Our Great Staff • Financials • Club Pictures • Strategic Plan • Closing Remarks • Questions ! Confidential Information - Explicitly for Members Only
Why did we call this meeting tonight? Sketch the Vision for the future of Wedgewood Think Wedgewood First!!!!! THANK YOU ! Confidential Information - Explicitly for Members Only
Your 2012 Board Bob Baker , President (2012) Ed Randall, Vice President (2014) Mike Gottron, 2nd Vice President (2013) Bob Moore, Secretary (2013) Dave Kent, Treasurer (2014) Pat Dugan (2012) Jim Blythe (2014) Bill Henderly (2012) Pat Sheridan (2013) Jim Simonton, Past President Valerie Swiatek, Rennob President Confidential Information - Explicitly for Members Only
WWCC Department Heads • Catering---Lauren Moore • Dining / Food---Chef David Jaramillo • Finance---Julie Schmitt, Controller • Fitness---Jennifer and Will Wark • Food and Beverage--- Mike Mihaltian • Golf –Jimmy Logue • Greens--- Joe Noppenberger • Swim--- Coach Mo Ebel • Tennis---Alison Baker • Maintenance---Roger Newell • Locker Rooms---Roger Lloyd Confidential Information - Explicitly for Members Only
Mission Statement Wedgewood Golf and Country Club is dedicated to the consistent delivery of high quality personal service and excellent value, in a warm atmosphere of camaraderie, for the enjoyment of its Members, their families and Guests. Value Statement Columbus’ premier family oriented private club. We value excellence, integrity, teamwork, personal relationships and environmental and social responsibility. Confidential Information - Explicitly for Members Only
Core Values Values that are truly important direct the decisions we make, define our character and preserve what is special about Wedgewood Golf and Country Club. Service…. Excellence…. Integrity…. Diversity…. Social Responsibility…. Shared Purpose…. Environmental Responsibility…. Confidential Information - Explicitly for Members Only
Retained a core group of dedicated and loyal members who stayed through the storm; • The following significant improvements have been made: • Employed Pat LaRocca as new GM • Employed Jimmy Logue as head Golf Professional • Employed /Retained excellent Department Heads • Refined Operations to improve service and control expenses • Long term bank debt erased---using a short term line of • credit for operating expenses as we have done in the past • Developed programs to keep existing and attract new members Club Accomplishments Confidential Information - Explicitly for Members Only
Our Basic Financial Equation The Excess is our cushion which helps us make capital improvements and/or keeps our dues as low as possible. Revenue Dues Other Revenue Capital Share Dining Catering Guest Fees Cart Fees Expenses Salaries/Staff/Benefits Land Rent Real Estate Taxes Utilities Fuel / Chemicals Food Costs The best way to maximize our situation is to attract new members and spread our fixed cost over a broader base Confidential Information - Explicitly for Members Only
2011 RESULTS • CASH FLOW • DEBT Confidential Information - Explicitly for Members Only
Our Financial Goals 2012 • Long Term • 1. Positive Cash Flow • 2. Improve top line revenue – Grow membership and • Club utilization • 3. Capital Improvements – Investing back into the Club • Cash flow • Revenue growth – • Attract new members • Pricing/Marketing • 3. Retain Members - Revenue growth through more programs / better participation • 4. Prudent Expense Management 11 Confidential Information - Explicitly for Members Only Confidential Information - Explicitly for Members Only
Fun Value Equation Confidential Information - Explicitly for Members Only
Let’s take a walk around your Club …. Confidential Information - Explicitly for Members Only
Ballroom…strip wall paper and re-paint Confidential Information - Explicitly for Members Only
Bathroom by Ballroom—refurbish Confidential Information - Explicitly for Members Only
Spots on this mirror are stains---replace Confidential Information - Explicitly for Members Only
Front Desk. first impression of Club…refurbish inconjunction with the new proposed Kids Zone. Confidential Information - Explicitly for Members Only
1990 Tractor 381,900 miles 1997 Sprayer 202,380 miles Confidential Information - Explicitly for Members Only
1999 Fairway Mower 255,000 miles 1998 Work Cart 198,900 miles Confidential Information - Explicitly for Members Only
2003 Rough Mower 255,353 miles Confidential Information - Explicitly for Members Only
Spare Parts…this doesn’t leave the shop Confidential Information - Explicitly for Members Only
The Vision ! - Our Strategic Plan The Process • Board started the Process in February—Kurt Kuebler of Kopplin & Keuberfacilitated the start; • Board and Department Heads continued discussions in March with Kurt to develop a list of your Club’s strengths, weaknesses, and strategic opportunities. • From this information, we began the process of sketching the vision for Wedgewood. • Next step is to involve you in focus groups / surveys to determine what you would like your Club to offer. Confidential Information - Explicitly for Members Only
Better towels and service • More lessons • Continue excellent tradition of swim and • dive team • 4.Friday night family fun night • 5.New water slide / Kiddy pool mushroom • 6.New pool chairs and lounges • 7.Modernize locker and bath rooms • 8.Reconfigure the Pool Aquatics and Pool • Increase the number of men’s and woman’s teams • by soliciting tennis members • 2.Expand the junior program through • lessons and workshops • 3.Fix drainage, bathrooms, and shade on clay courts • 4.Recruit additional Men’s Pro • 5.Add USTA junior lines to courts • 6.Add Pro Shop Merchandise Tennis Program Confidential Information - Explicitly for Members Only
Golf Proshop • Maintain professional staff that can help improve the golf games of men, women, and juniors; • Stock Pro Shop with appealing products offering excellent value • Year round conditioning---Titlist Performance Institute. • Improve lightning detection equipment • Install a winter hitting facility with 2-3 bays for winter improvement; • Install Kvest video teaching system; • Install Trackman Launch monitor program • Continue the great tradition • New Bunker Sand, • remove and fill stumps • Re-implement Tree Fund---Arbor Day Party • Replace worn equipment via capital lease program • Tee leveling • Re-grassing green surrounds and bunker face repair • Repair lake bank erosion 1. Continue the great tradition 2 New Bunker Sand, 3. Remove and fill stumps 4. Re-implement Tree Fund---Arbor Day Party 5. Replace worn equipment via capital lease program 6. Re-grassing green surrounds and bunker face repair 7. Tee leveling 8. Repair lake bank erosion Golf Course Confidential Information - Explicitly for Members Only
House Committee • Increase sense of community within the Club • Jazz and piano, karaoke, and comedy nights • Kids movie nights • Wine dinner—Taste of Wedgewood • Cooking classes • Card events • Book Clubs and travel club • Continue the great tradition • New Bunker Sand, • remove and fill stumps • Re-implement Tree Fund---Arbor Day Party • Replace worn equipment via capital lease program • Tee leveling • Re-grassing green surrounds and bunker face repair • Repair lake bank erosion Kids & New “Tween” Zone • Kids Zone relocated--- • New Tween area developed . • Easy for the kids to be dropped off • Staffed by experienced “nannies” • Family Activity Director • After School Tutor Study Program Confidential Information - Explicitly for Members Only
Continue great tradition • Excellent quality and breadth of menu items • Replace a few kitchen items • Continue to replace worn chairs • Redesign / replace bar tops Dining Rooms • Continue the great tradition • New Bunker Sand, • remove and fill stumps • Re-implement Tree Fund---Arbor Day Party • Replace worn equipment via capital lease program • Tee leveling • Re-grassing green surrounds and bunker face repair • Repair lake bank erosion Catering • Additional capital improvements needed to Remain competitive. • Outside picture area / banquet area • Re-decorate ballroom and bathrooms • New table with umbrella area • “Quick To Go" concept is used at fitness, tennis, golf at the turn, and pool areas (carryout when you can’t stay and dine). • Food/snacks & drinks are appropriately priced (price is item + tax + gratuity) as one price. • Replace asphalt with pavers or decking • Replace steps and increase upper level veranda area. Dining at the “Turn” and Outside Confidential Information - Explicitly for Members Only
provides access to basic group of fitness equipment; • offer classes on an unlimited monthly price; • individual class price structure; personalized custom training/fitness program • Fitness amenities - drinks / snacks priced • at “quick to go” concept; • Sell spa & fitness products • Replace equipment and carpet Fitness • Continue the great tradition • New Bunker Sand, • remove and fill stumps • Re-implement Tree Fund---Arbor Day Party • Replace worn equipment via capital lease program • Tee leveling • Re-grassing green surrounds and bunker face repair • Repair lake bank erosion • Governance - consider limited nominees and 4 year Board member term (to allow President to serve 2 years); • Board members graduating to Board via Committee participation continue to Become more GM managed, and Board directed; • Developing more community (Powell and near subdivision) oriented awareness - 2 or 3 seasonal events with neighbors (antique and classic car show, and etc); • Create more sense of Club community (seeking to get more member participation at events*). Other Club Concepts Confidential Information - Explicitly for Members Only
Facilities Plan Phase 2: New Outside Ballroom Front Entrance New Patio Furniture Phase 3: New Balcony/Veranda Pool Redo Phase 1: Air Conditioners Outdoor Reception / Banquet Area New Kid Zone Pool Slide Kitchen Redecorate Ballroom and Bathrooms Winter Driving Range Hut Resurface Clay Courts Golf Course Equipment Confidential Information - Explicitly for Members Only
Membership (Active, Social, & Founding) Confidential Information - Explicitly for Members Only
Membership Confidential Information - Explicitly for Members Only
What does it all mean to me….. Participate more, bring Friends! Increased usage drives FUN ! Confidential Information - Explicitly for Members Only
End. Confidential Information - Explicitly for Members Only