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The Red Cross Mobile Cinema

Learn how mobile cinema in Burundi educates, engages, and empowers communities on health issues, reaching thousands with life-saving information. With engaging activities like discussions, debates, and Q&A sessions, this innovative approach enhances knowledge and promotes positive behavior change. Discover the impact on cholera and malaria prevention, hygiene promotion, and community empowerment. Witness how this interactive tool fosters better communication, accountability, and efficient program delivery.

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The Red Cross Mobile Cinema

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  1. The Red Cross Mobile Cinema Burundi Red Cross Society Mobile cinema training June 2014

  2. What is beneficiary communications? • Being accountable to our beneficiaries • Bad news is better than no news • More effective and efficient programmes • It saves lives • Not new – BC is about better dissemination of information & improved 2-way communication with people

  3. What is mobile cinema? • Launched in Burundi in November 2013 in 4 districts • Bujumbura Mairie& Rural, Cibitoke and Bururi • Used for cholera & malaria prevention • Hygiene promotion activities – hand washing, songs for making oral rehydration, bed net hanging • Reached 6000 people by the end of January 2014 • Used as part of the flood response in Bujumbura

  4. What is mobile cinema? • Visits schools and communities • Short cartoon on cholera or malaria prevention • Includes a debate with community – what do they know? What are their issues • Question and answer session • Distribute soap and leaflets • Activity takes 1 to 1.5 hours • Also launched in Rwanda • Used in Sierra Leone to respond to the cholera outbreak

  5. Mobile Cinema – Media film • Show film from Sierra Leone

  6. The mobile cinema show • Hand out copies of the mobile cinema malaria and cholera programme from Burundi • Go through each section with participants

  7. Why use mobile cinema? • Can be used to educate on any topic • Can be used to collect feedback – what do people know & think? • Can be used to spark community action • Good entry point for health, WATSAN, DM activities • Participatory& fun – so supports learning • Reach large numbers of people at one time

  8. Why use mobile cinema? • Prevention activity • But can be scaled up in emergencies • Clear role for the Collines to be involved • Works well in schools as a peer education & youth activity • Fits Burundi’s oral traditions • Could be income generating – hold film nights in the branch • Successful pilot in 4 branches – now rolling out

  9. The impact in Sierra Leone • Visited 57 schools & 67 communities in 4 months • 47,000 people attended country-wide • Each branch given their own kit and have reached 10,000 people • 17,000 bars of soap and 8500 leaflets handed out • Answered 500 community questions • Gave valuable insight to community beliefs and knowledge

  10. The impact of the mobile cinema • 20% increase in knowledge on causes of cholera • 22% increase in knowledge on preventing cholera • 21% increase in hand washing knowledge • 28% increase in knowledge on safe water

  11. The impact of the mobile cinema • 95% reduction in people who think defecation in rivers or the open is safe • Biggest community issues are lack of latrines, clean water and a dirty environment • Increase of 32% who can give the new SSS recipe • Common questions – what…how…why?

  12. What is the plan in Burundi? • Cinema equipment already provided to 4 branches • Cibitoke, Bururi, Bujumbura Rural and Bujumbura Marie • Now equipment supplied to 4 new branches • Makamba, Bubanza, Mwaro, Muramyva • Each branch will deliver the cinema 3 times per month • Visiting one schools and communities – both in one day • Films provided in Kirundi on cholera & malaria • Focus on link between cholera and dirty water • Will use the house hold water treatment manual

  13. Materials provided • Films on malaria treatment, use of bed nets, and cholera prevention in Kirundi • Equipment (projector, screen, speakers, microphones, small generator, 4-track mixer, amplifier, DVD player, additional materials eg lighting, cabling, stabilizer etc) • Leaflets on house hold water treatment & malaria • Soap • Promotional banner • Funds for fuel, per diem • Smart phones for monitoring • Training on how to run mobile cinema!

  14. Questions?

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