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Advertising is an Investment and Marketing is a Frame of Mind on How To Advertise

Advertising is an Investment and Marketing is a Frame of Mind on How To Advertise. How I Built My NPI Franchise. Andy Alvarez. TIMES ARE TOUGH. We are in a recession WRONG We are in the GREAT RECESSION

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Advertising is an Investment and Marketing is a Frame of Mind on How To Advertise

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  1. Advertising • is an Investment and Marketing • is a Frame of Mind • on How To Advertise How I Built My NPI Franchise Andy Alvarez

  2. TIMES ARE TOUGH • We are in a recession • WRONG • We are in the GREAT RECESSION • I should know, my market is known by the New York Times, Anderson Cooper 360 as the WORLDS’ CAPITOL OF THE GREAT RECESSION! • Unemployment over 31percent So I got lemons, now I make lemonade

  3. DO WHAT OTHER INSPECTORS ARE NOT WILLING TO DO • Join your local realtors association • Attend, if all possible, weekly pitch/listing sessions • Attend monthly luncheon meetings • Host or sponsor a monthly luncheon meeting • Sponsor annual installation banquet dinners • Become a major sponsor of the realtor association IT IS ILLEGAL TO GIVE MONEY OR GIFTS TO REALTORS, BUT IT IS NOT ILLEGAL TO GIVE TO AN ASSOCIATION/NON PROFIT (CONSULT YOUR TAX ADVISOR OR ATTORNEY)

  4. KNOW YOUR MARKET KNOW YOUR REALTORS • How many realtors are there • How many are listing agents vs. buyers’ agents • Concentrate on buyers’ agents • Which buyers’ agent closes more sales • How much is each realtor worth to you

  5. Vehicle Advertising • People Notice This Truck

  6. People Somewhat Notice This Truck

  7. People REALLY NOTICE THIS TRUCK

  8. WHAT IS YOUR EXPERTISE • Home Inspector? • Isn’t This Your Competitors Expertise Also? • What Is Your True Expertise/ Qualifications? • What Makes You Stand Out More Than Them? • It’s Not Price, It’s Perceived Knowledge. • Do You Want The Cheapest Heart Surgeon? Or The Most Qualified?

  9. HERE IS MY EXPERTISE/MY QUALIFICATIONS • License General “B” Contractor • FHA Registered Inspector • HUD Approved Inspector • FHA 203K Consultant • USDA Approved Inspector • Lead Base Inspector (pending state license) • CREIA MEMBER

  10. KNOW YOUR COMPETITORS • What is their expertise? How many are there? In my market there are: • 3 local inspectors (non CREIA or ASHI) Expertise: NONE • 2 out of town inspectors (1 CREIA, 1 ASHI) Expertise/qualifications CREIA & ASHI

  11. DO WHAT THEY ARE NOT WILLING TO DO AND YOU WILL SUCCEED • BECOME ASHI, CREIA, NACHI, NAHI CERTIFIED • BECOME FHA REGISTERED • BECOME HUD APPROVED • BECOME 203K CONSUTANT • BECOME USDA APPROVED IN OTHER WORDS, BECOME THE EXPERT AND LET YOUR COMPETITORS BECOME THE X

  12. WHAT SERVICES DO YOU OFFER? • Radon • Infrared • Lead Inspections • Roof Inspections • Septic Inspections • Well Water Inspections DO THEY KNOW YOU OFFER THESE, OR ARE THESE YOUR TRADE SECRETS?

  13. HOW TO ADVERTISE OTHER INSPECTION SERVICES MAKE IT A STAND ALONE SERVICE , AND CHARGE MORE FOR THE SERVICE, OR AN ADD ON TO A REGULAR HOME INSPECTION AND CHARGE LESS

  14. ADVERTISE IN REAL ESTATE PUBLICATIONS

  15. NEVER QUIT, NEVER GIVE UP • DO NOT MAJOR IN THE MINORS • GET BACK TO BASICS • IF YOU HAVE DONE IT AND IT HAS WORKED, DO IT AGAIN AND AGAIN • NEVER STOP LEARNING • STOP GETTING READY, TO GET READY JUST DO IT

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