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Chapter 11 The Asia Pacific Region

Chapter 11 The Asia Pacific Region. CHAPTER OUTLINE. Dynamic growth in Asia Pacific Region Bottom of the Pyramid Markets (BOPMs) Asia Pacific Trade Association ASEAN+3 APEC

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Chapter 11 The Asia Pacific Region

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  1. Chapter 11The Asia Pacific Region

  2. CHAPTER OUTLINE • Dynamic growth in Asia Pacific Region • Bottom of the Pyramid Markets (BOPMs) • Asia Pacific Trade Association • ASEAN+3 • APEC • China, Greater China, Chinese-speaking People (in different countries): China, Japan, Korea, Taiwan, Singapore—Chopstick Revolution? • ASEAN nations • Economic and political role of India

  3. BOTTOM OF THE PYRAMID MARKETS (BOPM) • C. K.Prahalad (2005), The Fortune at the Bottom of the Pyramid • 4 billion people, less than $1200 per capita income • Misconception about this large market • Understanding markets (market metrics) • Standard of living indicators (Exhibit 11.3) • Infrastructure (Exhibit 11.4) • Consumption pattern (Exhibit 11.5) • ASEAN+3 (China, Japan, Korea), also India • APEC

  4. BRAZIL, RUSSIA, INDIA, and CHINA (BRIC) Discussion on BRICS-Brazil, Russia, India, China, South Africa Economic Growth Implication for the multinationals Political Implication Social Implication Middle-East: do we see a future?

  5. DIVERSITY WITHIN CHINA • Diversity within China is increasingly becoming more pronounced with the fast economic growth. Four regions are as follows: • Northeast China (dongbei, as they call it): longtime industrial heartland consisting of Heilongjiang, Jilin, and Liaoning provinces • Beijing-Tianjin information corridor: is the central business district, like California’s Silicon Valley • Shanghai and Yangtze River Delta: Hangzhou and Suzhou, traditional commerce, trading, banking and service industry • Pearl River Delta: Hong Kong, Guangzhou and Shenzhen, region with Western ties

  6. THE PLANNING PROCESS: PHASES • Explain the dynamic economic growth of the Asia Pacific Region and its implication in international business and marketing • Explain how ASEAN+3 may change the Asian and global economic landscape. • What is BOPM? Explain its implication in international business and marketing. • Explain the economic and political role the BRICS in the world. • Explain the different regional growth variation within China and its impact with rest of the world.

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