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Chapter 2 Sports and Entertainment: Connections and Contrasts

Chapter 2 Sports and Entertainment: Connections and Contrasts. Section 2.1 History of Sports and Entertainment. What You’ll Learn. To discuss the history of sports and entertainment To discuss the impact of sports and entertainment history on today’s markets.

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Chapter 2 Sports and Entertainment: Connections and Contrasts

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  1. Chapter 2Sports and Entertainment:Connections and Contrasts Section 2.1 History of Sports and Entertainment

  2. What You’ll Learn • To discuss the history of sports and entertainment • To discuss the impact of sports and entertainment history on today’s markets.

  3. Sports and Entertainment Connections • What are the connections between sports and entertainment? • What do you do when you go to a baseball game or to a movie? • Do you think marketing sports or entertainment is easier, more fun, or more glamorous than marketing auto parts or telephone service and explain why.

  4. History of Leisure • Sports and entertainment marketers have always sold participation in sports or entertainment events to consumers. • Consumers – people who use products • Discretionary Income – money left to spend after necessary expenses are paid • Entertainment for Everyone • Kinetoscope – a device used to view a sequence of moving pictures

  5. Marketing Today • Vendors – sellers of products • Product – a good or service that any for-profit industry sells to its customers

  6. Activity • Divide in groups of 4. • Select a celebrity or sports figure to market. • Think of products to enhance a particular celebrity’s image of their choice. • Why is it a good product for their celebrity?

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