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Chapter Eight: Attractions and Entertainment

Chapter Eight: Attractions and Entertainment. Learning Objectives. Describe the major classifications of attractions and entertainment in the tourism industry Understand the differences among heritage attractions, commercial attractions, and live entertainment

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Chapter Eight: Attractions and Entertainment

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  1. Chapter Eight: Attractions and Entertainment Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  2. Learning Objectives • Describe the major classifications of attractions and entertainment in the tourism industry • Understand the differences among heritage attractions, commercial attractions, and live entertainment • Identify key marketing, management and financial issues facing attractions and entertainment operations • Describe major types of heritage attractions • Describe major types of commercial attractions • Describe major types of live entertainment alternatives Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  3. Introduction • People have always traveled to experience the special attraction of distant places • Attractions and entertainment (A & E) are only two of many ways we can choose to spend our leisure time Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  4. A World of Opportunities • Attractions and entertainments will be grouped into heritage attractions, commercial attractions and live entertainment Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  5. Foundations for Understanding Attractions and Entertainment • Attractions: Natural locations, or constructed facilities that have a special appeal • Entertainment alternatives are usually temporary: Events are always temporary Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  6. Foundations for Understanding Attractions and Entertainment,continued • Seasonality often a major characteristic of demand for attractions • Attractions may only operate part of the year • Managers try to increase attendance during shoulder or off-season • Recruiting, training and retaining employees is a special challenge • Cash flow needs to be carefully planned to have funds when operating expenses are incurred • Mature travelers and year-round activities are attractive target segments when managers try to boost non-peak seasonal revenues • Managers also add complementary activities to try to generate visitors Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  7. Heritage Attractions • Museums and historical sites • Societies display collections of goods to pass important information to future generations • Number of museums increasing and come in all shapes and sizes, displaying a vast array of history from art to science • Zoos and Aquariums • Major attraction during ancient times and still popular today • Many zoos are nonprofit preservation societies, but many US operations are for-profit tourist attractions • Aquariums have been increasing in number, size and attendance Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  8. Heritage Attractions, continued • Parks and Preserves • Dedicated to protecting natural beauty and flora and fauna • National parks are most important parks and preserves in the world • Funded with government funds and revenues generated through fees and the sale of services and concessions • Botanical gardens are a park dedicated to live displays of plants • Fairs and Festivals • Contain some heritage attractions, commercial attractions and live entertainment • Feature food, shows and musical entertainment Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  9. Heritage Attractions, continued • Fairs & Festivals • Food, shows, and musical entertainment can be found at both fairs and festivals • Large fairs led to the creation of “World Fair” in 1928 • Festivals celebrate a variety of occasions and holidays Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  10. Commercial Attractions • Amusement Parks • Evolved from pleasure garden parks • Invention of Ferris wheel heightened interest in amusement parks • Traveling carnivals an extension of amusement park idea • Disneyland’s opening in 1955 ushered in the theme park • Theme Parks • Theme parks are more planned, simulated environments than amusement parks • New rides, food and entertainment are crucial ingredients to park success Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  11. Gaming • Has become increasingly accessible and popular in North America • Five Reasons for the increase • Voters have viewed gaming as a voluntary tax • More people view gaming as an acceptable gaming activity • Retirees are single largest gaming segment • Casinos are appealing to segments other than “high rollers” • Casinos located near population centers Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  12. Gaming, continued • Four Broad categories of gaming alternatives • Traditional, full scale casino • Historic, limited-stakes • Dockside Casinos • Native American Reservation Gaming Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  13. Gaming, continued • Emerging Gaming Segments • High Rollers • Day Trippers • Low-stakes/New Adopters • Family Vacationers • Gaming regulated at local, state/provincial and federal level Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  14. Shopping • Shopping can be part of traveling or the reason for the trip • Foreign travelers to U.S. very likely to shop during their visit • Many malls are transforming themselves into tourist attractions by adding rides and entertainment attractions Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  15. Live Entertainment • Sporting Activities • Long history of the attraction of sports • Professional and intercollegiate sporting events draw millions of visitors each year • Special sporting events are fought for by host communities to gain the vast revenues generated by attendees • Non-Team sporting activities are also important tourist draws • Stock Car Racing is the fastest growing spectator sport in the U.S. Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

  16. Live Entertainment, continued • Performing Arts • Performing arts also has a long history of popularity • Classical Performing Arts • Live theater • Ballet • Opera • Concerts • Symphony • Contemporary Performing Arts • Contemporary versions of above • Comedy shows • Musical concerts, band appearances Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

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