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Public Broadcasting

Public Broadcasting. Trends from Ireland Helen Shaw – Athena Media September 10 th SABC. Commercial but public…. RTE began as state radio in 1926 From day one carried advertisement By 1961 RTE had become a public broadcasting company with both radio and TV

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Public Broadcasting

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  1. Public Broadcasting Trends from Ireland Helen Shaw – Athena Media September 10th SABC

  2. Commercial but public…. • RTE began as state radio in 1926 • From day one carried advertisement • By 1961 RTE had become a public broadcasting company with both radio and TV • Today it has 50:50 commercial and public funding from the TV licence fee • Supporting 4 national 24/7 radio stations and 2 TV stations

  3. Revenue: survival and independence • Irish TV licence fee increased by 20% end of 2002 following long campaign by RTE • Annual TV licence is now E 152 a year • RTE budget is over E300 million • 4 million population • RTE remains the most commercially funded public broadcaster in Europe

  4. Public broadcasters+ commercial revenue [1 Sources: Broadcasters’ annual reports and Oliver and Ohlbaum Associates (2004)[1]

  5. The battle for funding…. • The Broadcasting Forum – 2002 • TV licence fee increase came with change • Audience Council – public participation • RTE Public Charter – issued mid 2004 • RTE’s annual public commitments • transparency and accountability audit

  6. Challenges….. • Dutch model – return to exchequer • Portugal – low audiences/elite output • BBC – mass audiences, broad and wide reach based on Charter • BBC sees fragility of TV licence fee in fragmented digital media environment • How can public be asked to pay a tax on TV sets when many now get content direct from satellite – what is the justification?

  7. Radio

  8. Share of TV market under 35s Increased no. of digital homes World Cup 2002 Deal with Warner Broswill increase movies

  9. Emerging model • Public media content creates social, democratic and political value • Dual funded with public safeguards • TV licence may be replaced by public content tax • This public content income may be shared on the basis of content criteria • The Broadcasting Fund - ACCESS

  10. Challenges • Public media content fund requires public to trust public media – independence • Spreading public funds may spread content ideas but can weaken public structure • In a new media environment traditional thinking will prove a block – Danes leading on envisaging the future of content

  11. Managing the future of public media • Strengthen public accountability • Maintain political independence • Think content not medium • Put public ethos before commerce • Public broadcasting should be popular…but distinctive • Quality and innovation defines

  12. Public Broadcasting Trends from Ireland Helen Shaw – Athena Media September 10th SABC

  13. Public Broadcasting Trends from Ireland Helen Shaw – Athena Media 10/9/04 SABC - Johannesburg

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