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INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao

INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. In the first break of Late Night with Jimmy Fallon, fans were encouraged to tweet an idea to # lexusis where an improv comedy troupe will act out a LIVE commercial.

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INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao

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  1. INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao

  2. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP In the first break of Late Night with Jimmy Fallon, fans were encouraged to tweet an idea to #lexusis where an improv comedy troupe will act out a LIVE commercial.

  3. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP Ideas for the LIVE commercial were submitted via Twitter through a custom hashtag #lexusis

  4. THE BLACKLIST FACEBOOK APP Custom Facebook App integrating friends’ profiles and opportunity to integrate sponsors. Friends have the chance to share their custom videos.

  5. THE BLACKLIST FACEBOOK APP

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