1 / 17

Thomas Bozeman Jonathan Petrovich Patricia Lamothe

iZ Tomorrow’s Technology in Today’s Cars . Thomas Bozeman Jonathan Petrovich Patricia Lamothe. May 7 th 2013. Agenda . Opportunity The Product Competition Market Needs Market Segments Market Objectives V alue P roposition Product Positioning Marketing Mix Financial P lan

bozica
Download Presentation

Thomas Bozeman Jonathan Petrovich Patricia Lamothe

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. iZ Tomorrow’s Technology in Today’s Cars Thomas Bozeman Jonathan PetrovichPatricia Lamothe May 7th 2013

  2. Agenda • Opportunity • The Product • Competition • Market Needs • Market Segments • Market Objectives • Value Proposition • Product Positioning • Marketing Mix • Financial Plan • Conclusion • Q & A

  3. Opportunity: The 20/20 HUD • Several heads-up displays (HUD) for cars in the market today • HUD features: navigation, speed, fuel status, audio information, and the ability to auto-adjust to the brightness of the environment

  4. Opportunity: Competition Direct Competitors Indirect Competitors Audi Mercedes BMW • ADD • SEI

  5. Opportunity: Market Needs • Same HUD capabilities that luxury brands offer • This gap would make our product, 20/20, the only one within this segmented area • A digital HUD system is not required by law to have in a car • New technology trends because many people love to buy the latest and greatest thing, and to stay current with the market • Security is important today due to increased accidents on the roads

  6. Opportunity: Market Segments • Bohemian mix : • Ranging from students to professionals • Early adopters of new technologies • Fast-track families : • 35 to 54 years old • Want the best for their children • Have disposable income • Up-and-Comers : • Younger, unmarried individuals with active lifestyles • Into the latest technology and have a moderate income

  7. Opportunity: Marketing Objectives

  8. Opportunity: Value Proposition Luxury Safety

  9. Product Positioning

  10. Marketing Mix: Distribution

  11. Marketing Mix : Pricing The iZ 20/20 HUD will be priced at $200 Profit margin will be approximately $50 The survey showed that 30% of respondents were willing to spend $150-$200 on enhancing their car

  12. Marketing Mix: Marketing Communications Print and Direct Marketing Online Marketing Banner advertisements on high-traffic automotive websites such as jalopnik.com and autoblog.com Fully functioning website • Magazines such as Motor Trend, Road & Track, and Car & Driver • Send press cars, with the 20/20 installed, to auto-journalists for weeklong trial periods • Informational booths at Best Buy and AutoZone

  13. Marketing Mix : Advertising

  14. Financial Plan : Revenue The break-even point is expected to be reached by the first quarter of the second year

  15. Financial Plan : Expense Break even point: 309 units per quarter

  16. Conclusion • Redefine the market • Offer a level of unmatched quality • Improve drivers’ safety • Profit projected to begin Q1 year 2

  17. Questions?

More Related