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KY3 Boot Camp October 2010

@bradbelote's presentation on social media

bradbelote
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KY3 Boot Camp October 2010

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  1. social media best practices brad belote, director of digital content Boot Camp Discussion on twitter #ky3bc10

  2. social media best practices • 5 things you can do TODAY to improve your social media presence • Things to consider as you approach social media • Where you can learn more Boot Camp Discussion on twitter #ky3bc10

  3. social media best practices Boot Camp Discussion on twitter #ky3bc10

  4. social media best practices Why care about social media? 56% of online shoppers friend/follow/like at least one retailer Why? 49% to learn about deals/promotions 45% to learn about products 5% for customer support

  5. social media best practices Why care about social media? Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers. So instead of crowd sourcing, we’re bringing back the Blue Box tonight.

  6. social media best practices Why care about social media?

  7. social media best practices • 540 million users worldwide • 23 minutes per visit • Reaches 57% of U.S. population • 57% of users are women • 150 million mobile users • Average # of friends: 130 • Average # of fans of pages: 624

  8. social media best practices • Facebook users by age Boot Camp Discussion on twitter #ky3bc10

  9. social media best practices #1 Secure your name on Facebook facebook.com/username

  10. social media best practices #1 Secure your name on Facebook facebook.com/username • minimum 25 fans • Alphanumeric characters and periods • Choose wisely. Usernames are not transferable or alterable • Generics not available

  11. social media best practices #2 Find out what people are saying about you facebook.com/search search.twitter.com google.com/alerts

  12. social media best practices brad belote, director of digital content Boot Camp Discussion on twitter #ky3bc10

  13. social media best practices #3 Use social media dashboards Hootsuite.com Ping.fm Socialoomph.com

  14. social media best practices brad belote, director of digital content Boot Camp Discussion on twitter #ky3bc10

  15. social media best practices brad belote, director of digital content Boot Camp Discussion on twitter #ky3bc10

  16. social media best practices #4 Make Mashable part of your media diet www.mashable.com Mashable app for iPhone & Android Twitter.com/mashable

  17. social media best practices brad belote, director of digital content Boot Camp Discussion on twitter #ky3bc10

  18. social media best practices #5 Put the Facebook box on your site

  19. social media best practices Things to consider Boot Camp Discussion on twitter #ky3bc10

  20. social media best practices http://on.ky3.com/ky3bc10 @bradbelote Boot Camp Discussion on twitter #ky3bc10

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