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Don Bosco Mission: New Donor Relations and formation of staff

Don Bosco Mission: New Donor Relations and formation of staff. Fr. Clemens Schliermann SDB Dr. Nelson Penedo 27.11.2012. Convention of the Don Bosco Mission. Definition established under Canonic Law as an international mission procure (March 3, 1969)

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Don Bosco Mission: New Donor Relations and formation of staff

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  1. Don Bosco Mission: New Donor Relations and formation of staff Fr. Clemens Schliermann SDB Dr. Nelson Penedo 27.11.2012

  2. Convention of the Don Bosco Mission • Definition • established under Canonic Law as an international mission procure (March 3, 1969) • The Don Bosco Mission is the German coordination center for worldwide aid projects run by the Salesians of Don Bosco. • Overall goal • to arouse interest in church and society for the world church’s tasks of the Salesians of Don Bosco and to encourage and support these tasks.

  3. Scope of Work • Information and education of the public • in view of the desperate situation of young people worldwide; • about the needs of the world church’s tasks and activities of the SDB; • Support for the work of the SDB to the benefit of the youth by means of sponsorship, acquisition of funds and public education; • Encouragement of vocations ; • Volunteering projects as part of the youth ministry of the German Province • Production and dissemination of pedagogic material and media for youth ministry and spiritual guidance, training and education of young people in Germany Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  4. Strong Focus on Fundrasing • We tried to maximize the support for mission projects by increasing professionalism and by following a “traditional” fundraising approach. • According to our statistics, we succeeded.

  5. But, … • Seeking new opportunities, in our public relations, we lost our specific profile becoming confoundable with other organizations. • In our corporate culture, we had to fight the „professionalization trap“: • Too much professionalism may become “cold” and technocratic. • We need professional staff with high identification with values of church and Don Bosco ( “multi-tool personality”)

  6. New Strategies needed (1) • Due to changing economic and social environment in Germany, we had to change our strategies: • German society is becoming more secular: Church structures dwindle; People do not understand what is a “Mission Procure”. • Changing age structure of German society: Traditional fundraising addressed parishioners who by now have became old. Young generations have different approach to church and different motivations for donating. Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  7. New strategies needed (2) • The German Salesian Province has less confreres: How to experience Don Bosco in Germany with less Salesians and fewer salesianworks? • More competition: The number of organizations doing fundraising has increased. They have become more efficient (internet). There are more organizations partnering with SDB (i.e. Childaid Network). Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  8. Cooperation of Don Bosco Mission – JDW/Don Bosco Mondo • Why do you have two identical structures on one compound, doing the same? • What is the difference (if there is any)? • Within this latent crisis of identity, Jugend Dritte Welt suffered an “operational crisis“ (2009).

  9. Starting afresh… • Don Bosco Mission is now re-defining its mission, and its organisationalobjectives: • Starting from Don Bosco • Special attention to the whole congregation and to the integrity of the social and pastoral work • Increasing our cooperation with the works of the German Province

  10. Starting from Don Bosco • We are a Don Bosco House • The oratory as the prototype of every Salesian work:"a home, a school, a church, and a playground".

  11. Key questions: • Where do you find these essential features at Don Bosco Mission? • What does it mean to our self-concept? • How should we relate to our target groups, stake holders, to the public? • As an organization, what is our specific added value? • How can we ensure the sustainability of Don Bosco Mission? • What are the emotions of the people cooperating with us? Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  12. It was helpful to take Don Bosco Mission and our work as a “brand” and “products” • We use our own Salesian identity as point of reference for organizational strategies • We do not address people because we want their money. • We address people because it is our mission. • Thus, we have started from the question: What do they need? • By integrating benefactors and donors into our pastoral approach, it becomes part of our charism, our mission and – in fundraising terms – we augment thedonor’semotional identification, his loyalty and his commitment. Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  13. Salesian identity as point of reference Efficient fundraising AND Salesian! • Educating by Evangelizing and Evangelizing by Educating • “Evangelizing by fundraising and fundraising by Evangelizing” Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  14. Number of confreres in GER is decreasing • Works in GER are depending much on lay people • Don Bosco Mission: „We are Don Bosco House.“ • Mission office staff should be recognized as a Don Bosco staff. ?How to ensure the „Don Bosco-DNA"? (genotype) ? How to experience? • Reflecting on the core values • Making Don Bosco known to staff • Formation of staff • Implanting Don Bosco elements in daily practice Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  15. Reflecting on the core values • Motivation of staff & team building specially with SDB community • Way out of “crisis of identity” • Marketing & fundraising • Orientation for cooperations: Who & what fits? Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  16. Making Don Bosco known to staff • Annual worksoutingtoother SDB communitiesand Works in Germany, Belgium, Netherlands, • Visits to Turin, Rome (somestaffyet) • Project visits: mostlyprojectdepartmentstaff; itisplannedtoextendtomorestaff • Meeting withMissionaries Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  17. Formation of staff • Introductioncoursesfor all newstaff • Mixing stafffrom different works • History • Person of Don Bosco • Spirituality • Pedagogy • … Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  18. Implanting Don Bosco elements in daily practice • Common Prayers • Mensa (biweekly): staff prepares and presents spiritual input to staff • Don Bosco Forum Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

  19. Thank you for your attention! Don Bosco Mission • Sträßchensweg 3 • 53113 Bonn • +49 228 - 539 65-0 • www.donboscomission.de

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