BI Change Management Webinar - Prepare for Business Intelligence Transformation

1. WebinarGet Ready For BI Change Boris Evelson, Vice President, Principal Analyst Claire Schooley, Principal Analyst August 20, 2013. Call in at 10:55 A.M. Eastern time

2. Information is the next competitive differentiator “Information derived from a financial transaction will be more valuable than the execution of the transaction itself.” “Information about money will become almost as important as money itself.” Walter Wriston CEO (1967 to 1984) Citibank/Citicorp

3. BI to enable better business decisions is at the top of everyone’s agenda “What are the most important goals/drivers your organization considers when planning/orchestrating your business intelligence strategy?” Base: 634 business intelligence users and planners; Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012

4. Top performers spend more on BI “In 2012, approximately what percentage of your firm’s IT budget will go to BI-related purchases, initiatives, and projects?” ∆+25% (15% + YoY growth) (<15% YoY growth) Base: 460 business intelligence users; Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012

5. “Yes, we had the data . . . but we did not have the information.” CIO of a European bank Source: August 25, 2009, “The Business Case For BI: Now More Critical Than Ever” Forrester Webinar

6. BI is still very complex Source: November 1, 2012, “Craft Your Future State BI Reference Architecture” Forrester report

7. Business IT IT and business are not well-aligned when it comes to BI Flexibility and agility Operational risk management Business requirements Standards Reacting Planning Interaction Requirements gathering Exploration/discovery Reporting/analysis

8. Companies use only 12.5% of their data for BI “Please estimate what percentage of the total size/volume of data within your company is currently used for BI.” 8% 8% 32% Base: 418 to 533 business intelligence users using each typology; Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012

9. As a result, BI maturity is still quite low Source: a recent Forrester consulting engagement and August 7, 2012, “BI Maturity In The Enterprise: 2012 Update” Forrester report

10. Change management to the rescue!

11. Few organizations implement BI change management People are usually the weakest link. Base: 129 professionals with knowledge of BI within their organization; Source: Q2 2012 Global BI Maturity Online Survey

12. Many business events need change management There are seven major categories of business and organizational change People acquisitions Technology acquisitions Business process changes New technology implementations Organizational transformations Leadership changes Changes to business process outsourcing or IT sourcing

13. The change process Source: July 10, 2013, “Get Ready For BI Change” Forrester report

14. Project management and change management leaders: different but collaborative Project manager Business change manager Source: April 29, 2011 “Effective Business Change Management Requires More Than A Wait-And-See Attitude” Forrester report Project leaders focus on tasks; change leaders focus on people. Project leaders and change leaders work together to integrate their plans. Change leaders are “people persons” with credibility in the organization. Team members have a wide range of competencies but add additional value with a specialty. BI projects are iterative; BI change management is constant and ongoing.

15. Identify who will help make the change Executive sponsors must be visible advocates of the change. Change leaders must be competent in change management and interpersonal skills. Managers and supervisors are the main change communicators to employees. Business and IT must divide and conquer change management activities.

16. Secure a budget to fund and support ongoing change activities The salaries of the change leader and team members A communications budget to support getting the word out in many formats Training investments throughout the project Costs associated with deploying BI on BI Potential investment into gamification processes and software

17. Business changes cause concern throughout the organization Source: November 21, 2011, “Understanding Business Change Management Challenges” Forrester report

18. Create a detailed change management plan Find a change manager to spearhead the change effort Organizational development expertise Keen business sense Excellent communication skills Proven ability to facilitate solutions among different employee levels Identify employees who will be affected by the change Review org charts Divide employees into those majorly affected and those who will experience minor change Examine the change management methodologies for the “people” change process ADKAR, Jon Kotter, Forrester

19. ADKAR methodology defines stages of change Source: March 13, 2013, “How To Get Ready For Change” Forrester report

20. The eight-step process of successful change describes four phases of change Source: July 3, 2012, “Communicate And Manage Change For The BT Strategic Planning Process” Forrester report

21. Expect a four-phase transition curve for business change management initiatives Source: July 3, 2012, “Communicate And Manage Change For The BT Strategic Planning Process” Forrester report

22. Forrester’s six principles of change management Source: July 20, 2013, “Get Ready For BI Change” Forrester report

23. Institute a cadre of champions and agents Source: February 4, 3013, “Social Business And Collaboration Success Hinges On Effective Change Management” Forrester report

24. Use a variety of training methods Source: July 13, 2012, “To Stay Competitive, Nurture A Culture Of Innovation” Forrester report

25. Example of a feedback collection instrument Source: September 26 ,2012 “Drive Continuous Improvement With Strong Change Management And Employee Training” Forrester report

26. The top six reasons that BI is different from any other IT initiative Source: July 10,2013, “Get Ready For BI Change” Forrester report

27. Recommendations Follow change management best practices for all change efforts. Bring the project manager and change manager together to plan for the change. Review change management methodologies. Identify change management components unique to BI and relevant to your organizational culture. Consider a change management center of excellence. Evaluate results and learn from your experiences to improve future change projects.

28. Boris Evelson +1 617.613.6297 bevelson@forrester.com Claire Schooley +1 510.653.8796 cschooley@forrester.com