1 / 19

What are we really selling?

Concept Celebration, Q3 – Q4 November 10 - 11 Concept refresher, design innovation and production processes. MP CONCEPT… Which means?. What are we really selling?. Problems and solutions (helps with articles and prospecting) Action-oriented editorial Access to our readers

brady-sutton
Download Presentation

What are we really selling?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Concept Celebration, Q3 – Q4November 10 - 11Concept refresher, design innovation and production processes

  2. MP CONCEPT… • Which means? What are we really selling?

  3. Problems and solutions (helps with articles and prospecting) • Action-oriented editorial • Access to our readers • Find the sources your advertisers want to be aligned with • Find the sources that convey your clients’ messages better than they could • We convert interest to action • We turn engaged readers into customers • Etc. Etc. Etc. Buzz words and catch phrases

  4. The perfect article…

  5. The amazing covers continue...

  6. Notable editorial http://doc.mediaplanet.com/all_projects/8484.pdf

  7. Notable editorial http://doc.mediaplanet.com/all_projects/7768.pdf

  8. Notable editorial http://doc.mediaplanet.com/all_projects/8626.pdf

  9. Notable editorial http://doc.mediaplanet.com/all_projects/8112.pdf

  10. Notable editorial http://doc.mediaplanet.com/all_projects/8422.pdf

  11. North America has checked off 15 checks O.P.P.

  12. Design has already improved in Q4 http://doc.mediaplanet.com/all_projects/7788.pdf

  13. Breast Cancer, TO

  14. Investing in Women, NY NOTE: PM and Designer worked closely together from Week 1

  15. http://doc.mediaplanet.com/all_projects/8428.pdf Investing in Women & Girls, NY http://doc.mediaplanet.com/all_projects/8428.pdf

  16. Link the pages

  17. Dose of Inspiration emails and NAP

  18. I am celebrating this... Are you? • Let PMs know they were recognized in this presentation • Present reports at the morning meeting • Make a new PM feel like a star when the first report releases • Comment on their articles (READ THE REPORTS) • Ask BDs/PMs about their favorite reports • Talk about the contests

More Related